Community//

How to Use LinkedIn To Dramatically Improve Your Business, With Teddy Burriss and Phil Laboon

I can still picture the CEO of a large financial institution as I coached him on the best practices of networking using LinkedIn and his face as he discovered all of his company’s clients and prospects actually had profiles on LinkedIn. He kicked back in his chair and said to me, “OMG, I had no […]


I can still picture the CEO of a large financial institution as I coached him on the best practices of networking using LinkedIn and his face as he discovered all of his company’s clients and prospects actually had profiles on LinkedIn. He kicked back in his chair and said to me, “OMG, I had no idea how this could possibly work.” He engaged me to train all of his executives and then opened the door to do more training for his business developers. It was marvelous, discovering the potential by an executive opening up lots of doors for me.

As part of my series of interviews about “How to Use LinkedIn To Dramatically Improve Your Business”, I had the pleasure of interviewing Teddy Burriss, Burriss Consulting, Inc., LinkedIn Consultant, Coach, Trainer & Keynote Speaker. Teddy is a highly sought after by corporations who need their sales professionals, account managers, and business developers to develop more connections and relationships with their prospects and referral sources. Teddy delivers 1:1 coaching, workshops, seminars, webinars and strategic consulting services all around using LinkedIn as a business tool.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I started my first sales job in 2005 and discovered early on that most of my IT industry prospects were on LinkedIn, however, none of them were using LinkedIn in any meaningful way at all. I began practicing using LinkedIn to develop a professional profile, build a relevant network and create a professional reputation. I discovered how to prospect using LinkedIn to find the right people to connect with and get into meaningful conversations with. My business skyrocketed. This was the experience that led me to become a LinkedIn Consultant, Coach & Trainer.

Can you share the most interesting story that happened to you since you started this career?

I can still picture the CEO of a large financial institution as I coached him on the best practices of networking using LinkedIn and his face as he discovered all of his company’s clients and prospects actually had profiles on LinkedIn. He kicked back in his chair and said to me, “OMG, I had no idea how this could possibly work.” He engaged me to train all of his executives and then opened the door to do more training for his business developers. It was marvelous, discovering the potential by an executive opening up lots of doors for me.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I am very active on YouTube and publish videos on a weekly basis. I also follow my client’s YouTube channels. One of my clients published a video and shared it on LinkedIn. I commented with a satirical comment to one of their videos. My client called me and asked me, “is this really how you want to publicly comment on a client’s content?” I apologized and deleted my comment, replacing it with a better and more appropriate comment.

What did I learn became one of my edicts; “Never do, say or engage on social media in ways you don’t want to be seen, heard or perceived of in life.”

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

LinkedIn is the most rewarding for me in growing my business. However, I use YouTube, Instagram, Twitter, Quora, and Facebook regularly to connect and engage with my business networks in lots of different ways. Each of these social media tools has provided me with real business value.

My more recent success story around LinkedIn specifically is: I got an email from a corporate event manager. She was putting together 3 2-day conferences for their global employees. She told me the dates and times and asked me in the message if I could be available to deliver a workshop for her organization on those days.

I called her to find out who she is and how she found me. I discovered I was referred to her by one of my LinkedIn Connections I had talked with a few months ago.

She never asked me to vet myself and only asked me about my day rate after I verified I was available.

My LinkedIn Connection told her, to ‘bring Teddy Burriss in for the conferences.’ I expect the contracts to be signed next week and for this to become a great new business relationship.

Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.

#1 — Build a LinkedIn Profile that is highly relevant to your target audience and what you do for them.

Today, if you Google LinkedIn Trainer, my LinkedIn Profile is typically either the 1st Google Result or at least on the top of the Google Page.

#2 — Purposefully grow your LinkedIn Network every day of your life, focused on your business goals.

Because I purposefully connect and engage with every person I connect with, I routinely get referrals from my LinkedIn Network. See the story above about the 3 Corporate Conferences.

#3 — Engage on and with relevant content on LinkedIn routinely. My content is highly focused to using LinkedIn as a business tool. Because of this content, I get in excess of 2000 profile views every 90 days. I’ve gotten into meaningful conversations outside of LinkedIn with people who read my content. I picked up a new client in Raleigh NC because one of my connections read one of my blog posts on LinkedIn and asked me to contact her regarding one of her clients.

#4 — Prospect regularly using LinkedIn Search. I typically research organizations in specific regions and industries and look for the executives I should connect with. This purposeful LinkedIn Networking work has led me to new connections and conversations. The most recent has led to a new 1:1 coaching agreement with an executive transitioning from his corporation to a new industry.

#5 — LinkedIn is a professional Networking site. Networking needs to be Mutually Beneficial, per my first book titled Networking for Mutual Benefit. I believe in helping others and looking for opportunities afterward to get into conversations about my business. This “Lead with Give” philosophy has helped me to open doors with numerous corporations. The most recent example is the work I did with a Charlotte NC based publisher who hired me to build an influencer program around their LinkedIn posts which created huge results for one of their local events.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

“Lead with Give” as you “Connect with someone new every day of your life.” This is powerful when you do this with no expectations from how you helped others.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

My business and life thrive when I meet unusual people who enjoy sharing and helping others in meaningful ways. People like Warren Buffett, Bill Gates and even General Colin Powell come to mind.

Thank you so much for these great insights. This was very enlightening!

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

How to Use LinkedIn To Dramatically Improve Your Business: “Insert Yourself Into Trending Topics” With Grace Reyes & Phil Laboon

by Phil Laboon
Wisdom//

Why Developers Hate Recruiters

by Dualta Doherty
Community//

How to Use LinkedIn To Dramatically Improve Your Business, With Urtzi Alfaro and Phil Laboon

by Phil Laboon

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.