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How to Use LinkedIn To Dramatically Improve Your Business, with Darius Fisher and Chaya Weiner

A training course that helps people disconnect. I think we’ve hit an inflection point where people are realizing that being connected all the time, glued to social media and email, makes them unhappy. Not only do I believe that there’s a global opportunity to profit as the pendulum swings away from constant connectivity, but that […]


A training course that helps people disconnect. I think we’ve hit an inflection point where people are realizing that being connected all the time, glued to social media and email, makes them unhappy. Not only do I believe that there’s a global opportunity to profit as the pendulum swings away from constant connectivity, but that practicing mindfulness through “digital breaks” will better people.

I had the pleasure of interviewing Darius Fisher, the CEO and President of Status Labs, the premier digital reputation management and SEO firm with offices in Austin, New York, Los Angeles, London, and São Paulo. As CEO & Co-Founder, Fisher created the strategic vision of the company, built partnerships with agencies and law firms, recruited and managed domestic and international account management teams. Status Labs serves clients in 35 countries, including Fortune 500 brands and public figures. In 2016, 2017, and 2018, Status Labs was named one of the fastest growing company in the United States by Inc. Magazine. Prior to co-founding Status Labs, Fisher worked as a political consultant and copywriter. Fisher graduated with honors from Vanderbilt University.


Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

My career started as a copywriter for a political consulting firm in San Francisco. I worked with many high-profile individuals and through those connections met some of the top crisis communications professionals in the state. Because I seemed to know digital, I was tasked with a variety of projects involving online reputations. The firm at that time was not interested in broadening their offering, so I saw an opportunity to build a business in the digital crisis management space.

Can you share the most interesting story that happened to you since you started this career?

The most interesting thing about my career is that I started this business as a team of four people working in a living room, and today we have five locations where we serve international clients. I’ve learned more about myself and business over the past few years than I ever dreamed. We’ve been ranked on the Inc. 5000 list for three consecutive years, and have built a team that is more like family. We’ve rewarded our employees hard work by taking them on company trips to places like Hawaii and Spain!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Not really a mistake, but I invited my mom to like our company’s Facebook page when we first got started. Fast forward to today, she is by far our most dedicated and most engaged fan. She is the first to like and share everything we post, across all social media platforms. It’s well-known throughout the team that Linda Fisher is our biggest supporter! Thanks, Mom!

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Linkedin has been a huge contributor to the company’s growth — from prospecting new clients, to attracting new talent. We also use Facebook and Instagram to share company news and run ads.

Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.

  1. Networking- LinkedIn is an incredible platform for networking purposes and connecting like-minded individuals. I absolutely utilize LinkedIn to discover new valuable connections and foster relationships. I have been introduced to some amazing industry professionals by reaching out to a mutual connection. Growing my network has enabled me to meet and hire amazing people as well as acquire new business.
  2. Sharing content- Sharing a contribution or article on LinkedIn can add value to your personal brand. Your connections on LinkedIn is an audience of industry-minded individuals who would be interested in reading something that you wrote or found relevant to current trends. It is a great way to share news and establish yourself as a thought leader.
  3. Keep up with industry news- I make it a habit to keep tabs on LinkedIn updates to see which connections have switched roles/companies or have shared news like an article or blog post that might serve as a catalyst for conversation. It is also a good way to stay on top of trends and popular topics being discussed in the industry.
  4. Established online presence- Your LinkedIn profile is a reflection of your professional brand. The headshot, bio, references, should all speak to your target audience and what you can do for them. Remember that an LinkedIn profile usually can appear on page one of Google search results, so it will most likely be one of the first things people see about you online.
  5. Prospecting new business- Linkedin has been a huge contributor to the company’s growth — from prospecting new clients, to attracting new talent. When starting out I used LinkedIn to prospect new business, and it has since become a major asset for accessing a wide network of industry-related professionals. Today, I still use LinkedIn for prospecting new companies then identifying and connecting with C-suite execs. One of my favorite tools for prospecting through LinkedIn is using the “people also viewed” tab.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

A training course that helps people disconnect. I think we’ve hit an inflection point where people are realizing that being connected all the time, glued to social media and email, makes them unhappy. Not only do I believe that there’s a global opportunity to profit as the pendulum swings away from constant connectivity, but that practicing mindfulness through “digital breaks” will better people.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I have had the opportunity to meet some incredibly interesting people through my line of work. I have been able to grow in my career and as a person from having conversations with entrepreneurs who inspire me. I would like to spend time with other large-concept thinkers like Warren Buffett.

Thank you so much for these great insights. This was very enlightening!

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About the author:

Chaya Weiner is the Director of branding and photography at Authority Magazine’s Thought Leader Incubator. TLI is a thought leadership program that helps leaders establish a brand as a trusted authority in their field. Please click HERE to learn more about Thought Leader Incubator.

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