…So, the first thing I tell my clients is knowing your unique selling proposition is key in becoming successful on Amazon first and foremost. What makes the product you are selling different? How will it simplify or change the customer’s life after purchase? Knowing your competition is also important in upselling the beneficial features of your product offerings. If you are selling a Shampoo for example, and it reduces frizz, but you never mentioned that key feature in your product listing, think about all the sale you are missing out on from customers specifically looking for a shampoo that reduces frizz. So, knowing your unique selling proposition is crucial to standing out in the marketplace.
As a part of my interview series about “Five non-intuitive things you need to know to run a very successful Amazon business, I had the pleasure of interviewing Tara Darnley. Tara is a Wife, Mom, Inventor, Entrepreneur and Podcaster. Together Tara and her husband Co-Founded Darlyng & Co., an award-winning lifestyle baby brand that has been featured on the Steve Harvey Talk Show, Essence, Marie Claire, Black Enterprise, What to Expect & Newborn and Pregnancy Magazine to name a few. They were also 2018 nominees for Black Enterprise’s Small Business of the Year. Leveraging the expertise, she developed growing her own business, Tara now serves as an Amazon Brand Strategist and has spoken at various conferences, panels and workshops teaching entrepreneurs how to scale their businesses using the largest eCommerce platform in the world, Amazon. She’s helped brands launch and scale their businesses on the platform to consistent six-figure earnings through her consulting firm, Dreams Inspire Reality.
Our business was born out of necessity. Our then 2-month-old daughter Alethia began teething very early and she was not able to hold the traditional teethers on the market. Due to her lack of dexterity at such a young age. My husband who was on paternity leave came up with the idea of our first patented and trademarked invention the Yummy Mitt teething mitten, which birth our first company Darlyng & Co. The Yummy Mitt instantly became popular and we began distributing globally. From there we were able to grow our product line and scale our business.
Our brand was able to grow rapidly by utilizing the world’s largest e-commerce platform, Amazon.
We were able to launch in Europe, Australia, Canada, and various other countries through Amazon. With over 100 million Prime Subscribers a great start to being successful on Amazon is having a great product. Consumers are shopping there every day. Not only are they the leading online retailer across the globe, but consumers also begin their shopping search on Amazon first vs Google. Leveraging my knowledge and expertise in growing my own brand on Amazon, I was able to replicate the same strategies to help other small businesses grow and scale their brands on Amazon. Most of my clients shop on Amazon daily but never considered selling their own products on the platform.
While many attempted to set up their stores, but the nuances and the interface were challenging for them to learn with their hectic schedules. I started our consulting firm Dreams Inspire Reality and as an Amazon Brand Strategist, my team and I help small businesses to launch and scale their brands on Amazon.
I would say our main brand being recognized by Amazon who recently shared our story a few months ago on their Blog Series featuring Small Business Owners. That was an honor being recognized as a Small Business utilizing their platform to grow our business.
I wouldn’t say funny because it wasn’t in the moment. But during one of my discovery calls while working from home with a client my little one who is 2 years-old barges in my office and jumps on the call smiling. My client was kind and enjoyed his presence more than my embarrassment. This happens way more than I’d like, but I’m grateful my clients give me grace and knows that my role as a Mom comes first. This is one of the reasons I love being an Amazon Seller because it’s given our family so much Freedom.
We are working on a few exciting projects. We realized through working with small businesses, even though many wanted to take the leap to sell on Amazon. They still weren’t quite sure how well their products would sell, or they’d rather have a more seasoned seller resell their products on the platform. Our team is getting ready to Launch Curaverse. Curaverse is a curated technology-enabled marketplace through Amazon that sells diverse premium products for the entire family all under one roof. With our firm as the Premier Online Amazon experts partnering with manufacturers and creators to grow their brands on Amazon. We’ve already received quite a few applications and we are excited to help other brands grow while making it easier for consumers to shop with small businesses.
Absolutely. Amazon is constantly working on making the seller onboarding process easier as well as making the consumer experience seamless. Amazon is the leader in customer experience from a brand perspective by simply offering Free Prime Shipping. Shoppers have come to know, like and trust Amazon.
Yes, there are tons of ways to advertise your Amazon store for free outside of the marketplace. You can leverage social media, your website, email marketing and word of mouth are still crucial ways to advertise and let your customers know your products are available on Amazon.
Most sellers forget to advertise that they are on Amazon. You can add a banner to your website directing customers to your Amazon store link. Because guess what? They will search for your items there anyway most times before even purchasing from you directly. You can add a link to your storefront or listing in your Instagram Story. For Amazon Brand Registry Sellers, you can now Live Stream on Amazon to sell your products! Through Amazon Live Streaming.
You can send an email announcing your store launch to your email list. Technology today enables us to creatively market in various ways to showcase our products and their unique features.
This is a great question. We have a small community of amazing Entrepreneur in our Facebook Group and each month we select an Entrepreneur and collectively we host a “Biz Shower”. The selected Entrepreneur creates a wish list on Amazon of supplies they need, and this allows everyone to purchase something for them. Our first biz shower was completely funded in 2 hours for our first recipient, Olivia St. Vil. An 8-year-old designer and owner of Livy Belle. Our members who missed her Wishlist still wanted to support and some did with cash and others by purchasing her hair bows. It was so inspiring to see everyone collectively turn her Dreams into Reality and this was on a small scale with a small group of people. Imagine this being done on a larger scale for Startups and Entrepreneurs that desperately needs funding to turn their ideas into reality. Now that would be impactful.
Not so much life lesson quotes, but my theme for this year is “Dream Big, Execute Hard” and “No coin left behind”. I feel we always leave our Dreams in reserve, we don’t seek opportunities or have enough passion to execute them. We don’t often care to do the actual work to turn our Dreams into Reality. For our team this year is having bigger dreams and executing every single one of them. The last quote, “no coin left behind” is simple and self-explanatory.
I’m inspired by so many amazing Entrepreneurs and people and changing the world today.
I’d have to say Sean Combs “P Diddy” because of his hustle and drive and The Carters (Beyonce & Jay Z) also because they’ve been able to build an amazing emperor together. Honestly, I’m inspired by so many people to list here, but I’ll say this. On this journey, you never stop learning and I’m always open to meeting and networking with anyone that believes in our visions and dreams.