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How to Make Your Brand Stand Out with an Event

Make it memorable!

Running an event is always a great opportunity to raise further awareness of your brand by connecting with customers who may not have stumbled across your company in another way, despite your awesome marketing strategy. Whether you’re putting on a charity event, spreading knowledge with influential public speakers or doing something fun for the local community, you’ll want to make sure that your brand makes a strong and lasting impression. Here are a few ideas that you might like. 

Tip #1. Make Sure Everyone’s Involved:

Don’t leave anybody out when they are attending your event. Whether you’ve got an influential public speaker, singers, dancers, comedians and other performers up on the stage, you’ll want to make sure that everybody can see and hear what they’re doing and join in with the action. Visual Impact Productions provide a wide range of LED screens for hire that allows even those at the very back of the crowd to follow what’s going on. Not only will this ensure everybody’s involved and having fun, but you’ll also keep your audience captured for much longer.

Tip #2. Offer Interactive Activities:

Offering something that your guests can get involved in rather than just watch is a great way to make your event stand out and create memories that won’t be forgotten in a hurry. Competitions with fun prizes, obstacle courses, arts and crafts, and even karaoke are fun, light-hearted activity ideas that everybody will love to join in with. It’s even better if you can make them relevant to your brand or at least offer a prize that is, such as a branded product that your winner can take home and use. Not only is this fun, but it’ll also get your brand name even further out there!

Tip #3. Create a Social Media Buzz:

You’ve probably already utilized social media to its full extent when it comes to advertising your event and selling tickets, but don’t just stop there. There are several ways in which you can use social media on the day to create an even bigger buzz and get everybody talking about your event, even if they didn’t attend. For example, you can use physical Instagram banners for guests to take photos in and tag your brand on the platform, or simply encourage everybody to ‘check in’ to your event on Facebook and post photos of the fun. You could even offer a prize for the best photos!

Tip #4. Pair Up with Great Vendors:

Last but not least, take your time to research the best vendors who will be able to help you put on an event to remember. The catering, for example, is going to be a huge factor for your event and the food served could really make or break the day. Team up with a caterer who offers a wide range of options to suit everybody; cater for vegan, vegetarian, halal, kosher, and gluten-free diets too. The more inclusive you are with these services, the bigger boost your reputation will get.

If you found these ideas helpful, we’d love to hear from you in the comments.

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