Online platforms are an excellent tool to promote your business, today from Positioning Web Systems of Gilmedia; we want to show you how to grow your business using social networks. Probably to get followers on Facebook you promote yourself on Twitter, but this is not something formal, it would be best to have a strategy and put all your energy in the social network that benefits you the most. Remember that there is a range of online communities, you will not be able to be in all of them, but if it is necessary that you be in the ones that best suit your company.
A tailored strategy
Don’t waste time looking for clients where they are not, apart from the most popular social networks, such as Facebook, Twitter, Instagram and Google+, there are other options that could be adapted to a specific niche depending on the industry you are dedicated to. For example, if you have a financial or legal services office, the most recommended would be to go to LinkedIn, but if yours is a hotel, an inn or a restaurant, Foursquare would be ideal for you. And so we could name other examples.
Most of the social networks are free, but all offer some extra services or the possibility of creating ads and promoting your page by paying , this helps you get more visibility. You can spend a few dollars on important platforms and on messages that are directed directly to your target audience, do not use generic Facebook and Twitter ads, with this you can surely grow your business using social networks . Of course, you must have your goals and strategies well defined before spending that money.
Speaking of strategies today it is not only important to use networks to bring traffic to your website, but they are useful to build relationships with customers, have a presence and at some point they become your users or customers.
Monitor your social media strategy
Monitor and measure the results of your strategy, this is vital to know what you are doing well and what not, and thus know how to change and improve. Use the various tools offered by the Web for each social network, many are free.
Facebook will show you the amount of likes you receive, but this is not enough, you will want to know how they influence sales, if the number of users increases and much more to know that you are succeeding.
Create good content to grow your business using social media
After having a clear strategy and having monitored how it goes. A good idea is to think about how to get people to share their experience in or with your business. A restaurant can put a hashtag or their Twitter or Instagram profile on the menu and invite to write if they like the food. So customers will become “ambassadors” of your brand, when they share information or photos of how they did.
A good social media strategy allows users to reach your business, but you shouldn’t just think about marketing. Include promotions and gifts in your strategy, but not a mug with your logo, but something that speaks more about you, you can even give away products that you normally sell in your store or part of a service.