The busy world of social media is a place where you can have your voice heard, no matter where you are in the world. When you’re building your business, I’m going to make the assumption that you use social media marketing as a way to grow your business and expand your visibility so more people know about you. The problem today is that too many marketers are doing the exact opposite.
You are diluting your visibility instead of amplifying it.
Recently a consultant who I advise asked me if she should start a Podcast. My response (which is the usual response to everything) was…
If the objective is to interview other people so that you can build relationships, learn, and broaden your own network…then yes, start a podcast!
But, if the objective is to add one more channel where you can espouse the exact same content that you share on Facebook, Twitter, LinkedIn, and on your blog, then the answer is no
If you are trying to share your existing thought leadership with a larger audience, adding another channel for your existing audience to follow isn’t going to help you expand, it’s going to dilute what you’re currently doing.
Learn to expand, not dilute your voice on #SocialMedia <– Tweet this!
If you’re afraid of being a best-kept secret, the solution isn’t to yell louder in your own house, you need to be heard in someone else’s.
Don’t add another social media channel. Instead, get someone else to talk about you on theirs!
Stop for a second and think before you do more of the exact same stuff. Doing more sit-ups doesn’t give you toned arms, and asking your existing community to follow your work in one more place doesn’t increase your visibility.
Instead, consider how you can be heard in new places, with new audiences, and new communities who don’t know who you are.
Lastly, if you have a book – find a way to give away as many copies as you can to strangers who have never heard about you. Try snail-mailing a copy of your book to podcast hosts, Media personalities, reporters, or influencers every day for a month and see what happens.
The goal is to be heard in places where people have not heard you before, not to yell louder.
Do all of the social media and marketing outlets that you manage make sense for your business? Do they truly align with your objectives?