Many introverts dread the elevator pitch because it feels artificial and it’s hard to remember when we’re battling sensory overload at networking events.
What if you could come up with an easy-to-remember description that paints a picture of what you do and sparks natural conversation?
Here are 3 steps to an elevator pitch you’ll love!
1 – Identify your ideal clients’ issues. Start a document to gather statements your ideal clients make to you or on Facebook, in LinkedIn groups and Amazon reviews that make you say, “I’d love to help with that!”
Here are some that grabbed me when I was first formulating who I want to help and how I want to help them:
“It’s exhausting trying to do it the way extroverts do it, thinking that’s the “right” way.”
“I thought the extrovert way was the RIGHT way.”
“I am an introvert myself, who has struggled many times to make it extrovert, but it didn’t make me happy ever.”
2 – Formulate your “guiding belief” about the people you want to help.Here’s mine:
“My guiding belief is that introverts are more successful and fulfilled when they move forward in ways that honor their brain wiring instead of pushing themselves to act more like extroverts.”
This guiding belief will come from a deep place and will have a high vibration that makes you feel an inspired sense of mission.
3 – Make an “I help…” statement based on your guiding belief. Here’s mine: “I help introverts thrive in a world that favors extroverts.“ This becomes your short easy-to-remember Elevator Pitch.
You can see how this statement serves as a conversation starter. That’s because it’s an intriguing declaration that in no way supplies all the info someone would need to fully understand what you do. It sparks questions!
Your part of the continuing conversation can include your story:
- the issues you discovered your ideal clients were having,
- your “guiding belief” statement (and your sense of mission),
- the resulting business you created,
- details about HOW you help: the way you deliver your help, whether it be online courses, workshops, coaching, etc.
Of course, this is a two-way conversation with someone who’s asking questions, but this gives you the gist of what you need to have in mind to convey during a conversation.
For another perspective on what to say at networking events where you want to spark intrigue so people will feel compelled to want more info, check out this article I’ve written previously: “What to Say When They Ask “What do you do?”