We´ve been looking at personal branding –
why it´s importantwhen you´re running your business, how you can go about crafting your story, and how to get comfortable with selling. So you´re ready now to start building your personal brand, right?
Well, before you go mad with creating videos and blog posts and other content, it´s worth taking the time to audit your current online presence and assess your brand as it stands today.Okay, Google: what´s my personal brand?
This is officially an excuse to Google yourself! (Like you haven´t done it already?!!) This is often the first thing people will do when trying to find you – either by name or by business – and so you want to know what they´ll find.
If the image that´s being presented on Google is not in line with the story you want to tell about yourself and your business – or, just as likely, there´s no trace of you on Google at all – then you have some work to do.What´s the story on social media?
Once you´ve had a look at Google, you can “double click” on the links that appear and, in particular, dig deeper into your various social profiles.
Obviously you´ll need to repeat this process with all your channels where you have a public social presence, making a note of any changes you want to make.Is your website all it should be?
When you´re starting out in your new business, you´ll often get caught up in designing a professional website, spending money on custom development and time on constantly tweaking the copy. It´s worth saying, though – and I say this as a digital marketer who spent years working on website projects! – that you can run a business these days without a website. Having said that, your website is the one place you completely control online, it´s your chance to really tell your story as you want it to be told, and it can serve as a hub to which all your other channels lead.
Of course, this whole audit is just a very first step, a baseline from which you will move forwards to craft your online personal brand. I hope these pointers will already have given you some indications as to how you can begin to tweak and evolve your different channels; and, over the next few weeks, we´ll be taking this to the next level to really look at how you can start creating and sharing content across your different channels to truly bring to life your personal brand and get you the business results that you´re after.
Given the importance of your personal brand and online presence, I know it can seem overwhelming to think about all the copy you need to write, the content you need to create, the channels you need to optimise…
With that in mind, I´m launching a set of ‘done-for-you’ services that will give you the tangible support you need when you’re first starting out in order to build a personal brand with credibility and authority in your target market.
And the first service that´s already available is your customised about page!
Looking to share your story with the world, establish your authority and attract your ideal clients?
A well-written about page can do all that, bringing to life your unique personality and style while increasing your value perception among your target market.
You´ll be able to use and adapt this content across all your channels, so not just on your website but also on social media like LinkedIn and Facebook as well as in bios and elevator pitches – the list is endless!