What I really like when it comes to Jay is that he is a big fan of the already existing assets. As entrepreneurs, we have to stop hustling and ask ourselves some serious questions like the following.
- Do I use referral systems?
Referrals are the most underestimated business strategy that we have. We rather spend money on Facebook ads or newspaper ads instead of thinking about how to get good referrals. It is important to think about referrals in a more strategic way and involve existing customers in the process. One way is to formulate a referral text with the exact outcome that you’re looking for:
- In my case: I contacted all people that I helped in the past or interviewed in my podcast and asked for entrepreneurs in the b2b service area (coaches, consultants, trainer) who need content like social media posting lines, blog articles, or PR mentioning. I first mentioned how we worked together in the past and asked for a referral of one or two people who coule be a good fit.
- I also added how to get in touch with each other:
- In emails, I wrote: Hit reply to this email with the contact info of 1 to 2 friends
- On LinkedIn chat, I wrote: Start a conversation through a LinkedIn chat and connect us
This one referral campaign helped to get in touch with like-minded people and increased my network!
- How to add value to potential clients?
Sometimes it is just not clear if somebody becomes a client or not. As an entrepreneur, we have to take the risk and invest in something unknown. One of my interview partners is a really cool guy and I wanted to work with him. So, I asked to create a tutorial in his backend coaching program about my own expertise (Content Marketing). I created a 20-minute tutorial that was personalized to his audience and he just loved it! He interviewed me and added this interview to the tutorial and presented it to his audience. This was not only great in order to work closely with him but I’m also introduced by him to his network! I added my contact details and mail address at the end of the tutorial so that his community can also get in touch with me! I came up with this idea through Jay Abraham’s Guide book!
- How to create partner who want you also to succeed?
One thing that I outsource is editing of social media posts and blog articles. I have somebody very professional in place and booked him through a platform. Through one of the questions in Jay Abraham’s workbook, I thought about how to work closely with him and create a win-win. I recommended that I book him directly without the platform (which means that I save money because I don’t pay a fee) and when he has clients who need social media posting lines or blog articles I will definitely outsource the editing to him. So, he became a partner and he was also looking for clients for me because he would also get paid!