History has many examples of people rising from humble beginnings to great heights, proving you don’t need to be born with a silver spoon in your mouth or even have experience to achieve your dreams. The humble beginnings may even be the fuel you need to propel you. Tiziano Motti knows all about it: he became a European Parliament Member with no prior experience or history in the highly competitive field.
The ability to seize opportunity was one of the factors that brought Motti success. He began honing this skill from an early age.
Reflecting on his childhood, Motti says, “My father was fond of his magic shows and would have liked to infect me with his own passion. We often performed along with a child who used to sing the songs by Domenico Modugno, either before or after the magic show. At the age of twelve, when puberty was drawing near, I realized that the little girls, after the show, ran after the singer, rather than the wizard. I soon decided that ‘I was more passionate about music’ and I told my father that I didn’t want to continue with the magic shows, causing him an understandable disappointment.”
What else can Tiziano Motti’s experience teach you about achieving your dreams?
1. Don’t just dream — act
It’s not enough to trust your gut feelings — you need to work on your vision guided by them. When Motti felt music was his calling, he produced many hit songs, often sold out immediately. Later, he directed his curiosity towards the 3D world, experimenting with the earliest photo editing programs.
And when in 1990 he felt he wanted to be in the field of communication and advertising, he produced his first newspaper, “Vivi la Città,” as the owner and editor-in-chief.
Whether you hear the call of destiny multiple times or once in your life, the lesson here is to act on that calling.
2. Independent decision-making
One of the factors that made Motti the man he is today is his upbringing. Motti’s parents gave him a lot of independence from his early age. That included decision-making about his future, financial management, and moving. The freedom to make his own decisions and self-reliance enabled him to quickly get familiar with the adult world and find his place within it.
“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can,“ says Neil Gaiman.
Although you are not an island, you still need to stamp your foot where and when necessary. Make your own decisions, and stand by them. Don’t be swayed by other people’s views, especially when you are optimistic about an outcome.
3. Own your platform
In 2000, Motti established the operating holding of a growing group of companies, all dedicated to the sale of advertising spaces and publishing of free press publications. The platform allowed Motti to reach the people and make them hear his voice.
In addition to the publishing activity in the sector of the free press as a service to citizens and the advertising business aimed at financing it, Motti’s companies also deal with daily electronic publishing as well as the Internet, TV production and communication. The group created by Motti has become a national leader, with a turnover of 17 million euros per year from 2005 to 2009.
You don’t need to own a sprawling business for people to hear your voice and get to know your brand and your product or service. You, however, cannot do it without a launch pad.
The Internet made it possible for us to reach almost anybody, anywhere in the world. All you need to do is to grab the opportunity.
4. No one is too young
At 7, Motti developed an interest in the entertainment world, following in his father’s footsteps. This launched him into the world of communication at a young age.
While we have a great number of young entrepreneurs pursuing their dreams and delivering the best possible service at an early age, many more are afraid to venture into the great unknown. The most common excuse among them is “I’m too young, and have no experience.”
Motti was undaunted by his age as a young entrepreneur. Later, this fearlessness helped him get elected as a Member of the European Parliament. He conducted his electoral campaign as an independent, with no experience and with no previous agreement with any party — and won.
Take a page out of Tiziano Motti’s playbook: act on your dreams, stand by your convictions, have a platform and believe you are not too young (or too old) to go after what you want. You only need a strong resolve and commitment.