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How This Blogger Turned Her Brand Into a Thriving Apparel Company – with Giovanna Silvestre

Giovanna Silvestre is a popular travel blogger and founder of the unique yoga wear brand “Confused Girl in the City”. Graduating with honors, she received her International Relations degree from University of Southern California. Some of her accomplishments include working with director Kenneth Branagh on the Marvel film “Thor”, co-producing a short film, “The Wind […]

Giovanna Silvestre is a popular travel blogger and founder of the unique yoga wear brand “Confused Girl in the City”. Graduating with honors, she received her International Relations degree from University of Southern California. Some of her accomplishments include working with director Kenneth Branagh on the Marvel film “Thor”, co-producing a short film, “The Wind in the Willows,” with Peter Jackson’s company “Weta,” and working as a post production coordinator on the ABC show, “The Mole.” Recently, she has completed a campaign with Audi in Germany. She is one of the first female influencers Audi Deutschland has worked with. As an influencer Giovanna has worked with some of the biggest global brands including T-Mobile, Vitamin Water, Coca-Cola, Target, Walmart, Skinny Cow, Skype, Match.com, Bigelow Tea, Crocs, Lindt Chocolate, Vaseline and many more.

What does your company do?

Confused Girl is a movement of the modern female warrior to find her true nature. We are building the bridge between spirit and apparel. All of our designs are completely unique and every design is inspired by a different healing crystal. I create the designs by taking high resolution photos of crystals that inspire me and working with an art team to print them onto fabric. Each pair of leggings represents a different stone. The healing crystals balance yin/yang energy and cultivate courage, creativity and healing. Our leggings are 4-way stretch, breathable and made in the USA and Europe. We pride ourselves in using the best quality fabric on the market.

What makes you stand out from others in your field?

No one is me and no one has my unique voice. I’m pretty sure no one else has an activewear line inspired by healing crystals.

How do you maintain work-life balance?

I meditate every morning for 20 minutes. I write in my gratitude journal and I also exercise in nature everyday. Moving my body is key to maintaining a peaceful mind. Whether it’s a yoga class, group training or a run, I do something daily.

Outro :

Be sure to follow her on Instagram, YouTube and check out her website

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