Call me patriotic, or just call me realistic, but I believe America is still the world’s top trendsetter. We have led in disrupting or creating industry sectors for a century, including Ford and the assembly line, Hollywood, and technology — Facebook, Google, Apple, and Amazon are dominant.
We’re the country responsible for all the awesome pop music that gets distributed around the world, and while we might have our issues, people still want to be like the ‘cool kids on the block’ in the United States. Believe it or not, the United States was also kind of a trendsetter when it came to cannabis. It was our country that led the prohibition of it back in the day. It was also our politicians who pushed other countries to ban it as well. Thankfully, we’re also in a new current of legalization, with 29 states now on board, other countries have legalized it, including, Argentina, Australia, Colombia Chile, Canada, and many more.
The Cultural Marijuana Boom Started Here
Though marijuana’s ban started in America, the push for marijuana legalization also started stateside—and it’s crucial to remember that. American cannabis advocates were the ones who began the grassroots advocacy program that showed the medical benefits of cannabis use.
When it comes to pop culture, it was our uniquely rebellious culture that helped cannabis become known as a recreational product as well. Now that cannabis is losing its stigma, the recreational cannabis explosion is starting to take hold in the business world as well.
Better Growing, Thanks to the USA
Now that the Green Boom is getting traction worldwide, America is not only selling, but also engaged in cultivation. It’s actually a really good thing, especially when it comes to the impact that it’s having on communities all around the world.
Take a look at OneWorld Pharma, for example. This is a Nevada-based company that teamed up with local indigenous growers in Colombia. They were the first, and may be the only, company to actually partner with them, rather simply exploit them for cheap labor. OneWorld Pharma has extensive experience with seed cultivation, and formed alliances with internationally published scientists in cannabis research, and taken those seeds to one of the world’s best growing environments in the world, southern Colombia.
It’s a pure win-win situation for all people involved. Indigenous groups are getting better living wages, the Colombian government is converting illegal drug cultivators into legal ones. and big brands now have a source for high quality, high-volume consistent supply to cannabis oils and related extracts. . What’s not to love?
A More Scientific Approach to Cannabis
American has always had strong compliance regulations when it comes to consumer-related products. And cannabis is no different. More specifically, before any cannabis can hit the market, it has to be tested for THC, CBD, and terpene content—not to mention other compounds such as pesticides and heavy metals. OneWorld Pharma actually goes beyond the regulations with further testing than is required by law.
A good example of this intense testing can be found in Nevada’s Digipath Labs. Their lab has gotten acclaim for having some of the most stringent standards in the state, and as a result, has helped countless growers cut through the legal red tape. Moreover, cannabis tested by them is more trusted by medical professionals too.
By establishing that level of trust, Digipath and other cannabis testing centers help remove the stigma by showing people that cannabis is pure, green, good stuff. It’s also adding a more medical touch to everyone’s favorite herb.
Cannabis and America: Great Together
I’m not even a consumer of Cannabis, but I think that the new trends in the ‘canna’ business are really wonderful for everyone in the states. Cannabis oils can be found in many products, and the list is growing, plus, the medical benefits of CBD (which is processed from cannabis), is now widely accepted. They are helping people around the world do wonders for themselves, and breathing life into small towns across the states. Not all trends are good ones, but if you ask me, this positive, uplifting trend is one that should continue.