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How Steven Dorn, Serial Entrepreneur and Investor, Found Lasting Success

Steven Dorn is the serial entrepreneur finding success by mixing modern methods with old-world charm, despite his young age. Dorn’s unique marketing skills, experience working with creatives, and deep network set him apart from other entrepreneurs and investors his age. Dorn further distinguishes himself from the competition with his understanding of cultural trends and appetite […]

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Steven Dorn is the serial entrepreneur finding success by mixing modern methods with old-world charm, despite his young age. Dorn’s unique marketing skills, experience working with creatives, and deep network set him apart from other entrepreneurs and investors his age.

Dorn further distinguishes himself from the competition with his understanding of cultural trends and appetite to take risks. It should come as no surprise that Dorn is an entrepreneur and investor in various culturally relevant industries such as music, entertainment, film, basketball, and fashion industries.

Due to Dorn’s wide array of interests, his influence reaches far and wide. Dorn gets energized by the thought of starting a new project. Whether he is embarking on a new investment or a new entrepreneurial journey, Dorn knows the power of sincere relationships.

Dorn is a great judge of character as well as a people person; in order to succeed as a talent scout, manager, entrepreneur, and investor in the music industry like Dorn, one needs high-level communication skills as well as an ability to nurture, grow, and place talent. Dorn’s XYZ Media, a music management and VC firm, takes this premise and runs with it.

Dorn’s ear for the next hit and ability to connect with everyone in the industry, from artists to managers are precisely why XYZ media garnering attention. Forbes recently did a feature on XYZ Media, Dorn’s sense for talent, ability to connect artists with the people they need (producers, partners, et cetera), and his unconventional marketing style.

Dorn’s capability to nurture artists and creatives and put them in the most lucrative position possible is what he is known for. Dorn may be one of the most well-connected people in the industry, seeing as though he has been a part of elite creative and business circles for over a decade, but it is his hard work and creativity that allows him to make the most of this network. Dorn is able to artists in the right position with people in the music industry as well as many other industries since Dorn is a serial entrepreneur and investor with a diverse portfolio. He has an unparalleled ability to match his artists with the right people for any project.

Believe it or not, XYZ media does not engage in traditional advertising methods at all and actually avoided creating marketing collateral altogether. XYZ Media is the best in the business at creating authentic and completely unique marketing campaigns for the artists and creatives, focused on going a mile deep instead of a mile wide; they rely on word-of-mouth as well as hyper-segmented strategic partnerships. WIth content saturation and influencer overload at an all time high, XYZ’s atypical, mysterious, and downplayed aura is resonating with their artists as well as the consumers. This is not an achievement corporate competitors can realistically attain.

Dorn was heavily involved in discovering as well as developing the career of Grammy-nominated Bryson Tiller, the new R&B star Pink Sweat$, and international singer Yo Trane. His track record speaks for itself.

Almost one year into the COVID-19 Pandemic, Dorn is still doing as much as he can, economically and strategically, to help the artists he works with stay creative and revenue-producing. Dorn’s consistency and imaginative thinking are valued even higher in this uncertain environment.

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