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How Resilience is Key for Success With Daniel Snow

Advertising is one of the most important parts of running a successful company, but most business owners are not experts at running ads. You could have the best product in the world, but without implementing a proper performance advertising strategy, the product will never gain the proper momentum it deserves! Due to the novel nature […]

Advertising is one of the most important parts of running a successful company, but most business owners are not experts at running ads. You could have the best product in the world, but without implementing a proper performance advertising strategy, the product will never gain the proper momentum it deserves! Due to the novel nature of social media and digital advertising, there are digital advertising agencies popping up everywhere you turn, so it can be challenging to sift through the pretenders and find the diamonds.

One of the diamonds that has garnered the respect and attention of the entire eCommerce industry is The Snow Agency growing at a record-setting pace. The reason for their explosive growth is that unlike most performance advertising agencies, The Snow Agency had nearly a decade of experience creating their own eCommerce brands.They put their own money where their mouth is, they practiced what they preach! They are unique in that they started out in the brand space and transitioned into the Agency space once they knew their formula was so refined that it could be a “plug and play” into any brand in any niche. Not only does Snow dominate the Facebook Ads space, it also specializes in content direction & consulting, website conversion rate optimization, and email advertising .

Amidst the journey of generating over $50m in revenue for their own ecommerce brands, most notably being The Perfect Sculpt and GOATcase, founders Daniel and Jonathan Snow came to a realization that their true passion lies in the advertising and advertising of the brands they were growing. After initially turning away dozens of brands seeking advertising help to focus on building their own brands, Daniel and Jonathan began slowly taking on clients to get their feet wet in servicing the needs of others.

            The Snow Agency implemented the same advertising tactics and methods (used on their own brands for many years) into these select few client accounts. They experienced immediate traction and brand growth with The Snow Agency. Soon after this “pilot” program launched, The Snow Agency had begun experiencing high demand for its services through word-of-mouth and referrals.

            After only 8 months, The Snow Agency has increased revenues over 700% due to its unprecedented track record of growing their clients’ revenues and profitability. In the last 8 months, The Snow Agency has taken over 7 different ecommerce brands from under $30,000 per month in revenue to over $500,000- $1.5m/month in revenues. This game-changing growth can be attributed to how quickly The Snow Agency is able to make meaningful changes in its online advertising campaigns from a creative and data-centric point of view.

Prior to creating eCommerce brands, The Snow Agency’s CEO Daniel Snow got his start in the online advertising realm in his dorm room in college. During his sophomore year of college, Daniel created a Twitter account with the intention of gaining a large following which he planned on leveraging for advertisements and brand endorsements. Fast forward to two years later, Daniel had amassed over 20 million followers on both Twitter and Instagram, in addition to creating one of the very first performance-based advertising platforms, Caffeine Digital. This platform was specifically designed for influencers and individuals who possessed a large social media following.

Snow actually started Caffeine Digital in 2014 while he was studying to become a dentist during the summer leading into his senior year of college. It quickly gained traction among celebrities and high profile individuals who possessed massive followings geared toward specific niches. During its first year, Snow and Caffeine Digital were able to register over 3000 affiliates and generate nearly $7m in revenue. Daniel’s brother Jonathan, who is now the Chief Operating Officer of The Snow Agency, was a dentist in the Air Force at the time this all started and ended up managing thousands of the accounts on the Caffeine Digital platform. This led to Daniel and Jonathan partnering up on numerous successful eCommerce stores and The Snow Agency together.

A lot of brand managers “talk the talk,” but The Snow Agency simply delivers results. Their long history of repeated success in the performance advertising space in every niche imaginable does the talking for them which is why so many clients have sought their services in the recent months. They have impacted and changed the lives of some of their clients and are constantly looking to help revolutionize other brands through their unique and effective advertising methods.

If you’re interested in working with The Snow Agency or just learning more about them visit www.thesnowagency.com today.

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