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How Miami-based Retailer Touch Dolls Transcends Fashion by Prioritizing Diversity

With more than 70% of Miami’s population composed of Latin residents and approximately 11% made up of black and African Americans, the demographic of the coastal city is diverse to say the least.

With more than 70% of Miami’s population composed of Latin residents and approximately 11% made up of black and African Americans, the demographic of the coastal city is diverse to say the least. For Miami native, owner and founder of acclaimed women’s retailer Touch Dolls Cyndi V., it was the culture of her hometown that sparked the launch of a successful business.

Due to a wide demographic of varied ethnic backgrounds, the average body type for Miami isn’t average at all. Known for its heavy Cuban influence and Latin culture, women in Miami come in all shapes and sizes. Growing up as a Hispanic, Cyndi V. constantly noticed how few options women with curvaceous bodies have when it came to shopping. Despite an extensive background in finance and business, she decided to launch her own clothing line and retail business—Touch Dolls.

What started as a brand with simple, yet chic and stylish designs made from high quality materials for voluptuous body types soon grew to a nationally recognized women’s retailer. Though they started with a brick and mortar store in Miami, Touch Dolls now operates solely through their online sales at www.TouchDolls.com. With a business model that always prioritizes the diversity of women, Touch Dolls found its niche market.

Additionally, Touch Dolls’ priority of putting women first carries over to their employees. Though it had been a dream to establish her own business in the fashion industry, Cyndi V. also wanted to find opportunities to offer minority women better career possibilities. In light of this, Touch Dolls is proud to say that they prioritize hiring minority women in all aspects of their business from employees to vendors, etc.

“I’m big on hiring women,” Cyndi V., says. “Most of the women I employ are single mothers so it’s important to give them secure work.” 

Despite a reputation for their chic clothing worn not just regular customers, but also by celebrities and models, Touch Dolls’ priorities remain focused on the women they clothe and the women the employ. To keep up with Cyndi V. and the brand’s latest fashions, visit their site at www.TouchDolls.com and follow them on Instagram.

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