Community//

How Life Token Was Able To Sell Over 200k Bracelets While Impacting Thousands

Life Token initially was conceptualized quite simply as a meaningful bracelet that would...

Life Token initially was conceptualized quite simply as a meaningful bracelet that would be used to remind yourself or a loved one of something that was from the heart… whether that was a personal piece of advice, a memory or an emotion, I originally built it because I found that I really needed it to center myself and not get too lost with the chaos which is often brought on my life.

Life Token exists for the purpose of spreading positivity and kindness. Everyone has gone through times of sadness, vulnerability, being lost, or uncertain at some point but not everyone can relate to having someone gifting words of encouragement, comfort, or strength.

Within the first month, we began receiving loads of these extremely heartfelt personal stories from our customers, their lives, their hopes, their accomplishments, their joy (examples)… and before anyone on the Life Token team realized, it became pretty clear that the purpose of Life Token was to provide people with emotional support and wellness. As team members responded to customer emails, everyone got the sense of the Life Token brand identity: Life Token’s identity was not its own, rather it was the makeup of all of our customers, and their stories, their lives, and their battles. Their joys and their dreams. The brand encompassed the human identity and the only thing we offered was the ever longing endeavor for the human identity to thrive and be well.

Since its birth in 2017, Life Token as to date sold over 200K bracelets and impacted thousands of lives for the better.

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Learn more or join us as a community member!
Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Community//

Meet The Women Of The Blockchain: Cynthia Blanchard, Co-Founder of Anthem Vault, Inc

by Yitzi Weiner
Community//

“Always Do What Is Right, Do Not Look For Shortcuts” With Aleksander R. Dyo of Token IQ

by Yitzi Weiner
Community//

5 Tips from a CryptoCurrency Thought Leader — Mark Jeffrey of Guardian Circle

by Gene Swank

Sign up for the Thrive Global newsletter

Will be used in accordance with our privacy policy.

Thrive Global
People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

- MARCUS AURELIUS

We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.