Community//

How Influencer and Campaigner Sandy Idigbe Navigates the Murky Waters of Taking a Stand on Social Issues

Sandy Idigbe, leading international campaigner and social issues influencer, is now becoming increasingly recognized as a successful change-maker in the societal landscape. She frequently lends her voice to support many movements that affect young people, including Women in Politics, Women On The Board and social issues like knife crime and youth unemployment. Government-funded initiatives cannot […]

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team, and though they are reviewed for adherence to our guidelines, they are submitted in their final form to our open platform. Learn more or join us as a community member!

Sandy Idigbe, leading international campaigner and social issues influencer, is now becoming increasingly recognized as a successful change-maker in the societal landscape. She frequently lends her voice to support many movements that affect young people, including Women in Politics, Women On The Board and social issues like knife crime and youth unemployment.

Government-funded initiatives cannot answer the growing need for physical and social support across the vast array of issues around the world. And according to one study by Sprout Social, two-thirds of consumers prefer brands that take a stand on social and political issues. As a result, supporting a point of view on social issues is becoming more table stakes than nice-to-have philosophies, particularly for entrepreneurs wanting to appeal to millennials.

More and more companies are participating in social movements and using the advice of leading influencers in the space like Sandy Idigbe.

While big brands can be powerful forces, they often find it difficult to take a stand. They might feel like they have too much to lose if things go wrong, or maybe they have to jump through several corporate hoops before they can proceed with a new strategy — which takes time and can involve a lot of red tape. On the other hand, influencers have an opportunity to drive the market forward and create actual change.

Influencers can get behind causes more quickly for a few reasons. They are smaller and nimbler, and they can start with a clean sheet without being lumbered with legacy systems and beliefs. Companies are waking up to the fact that they need to be “present” in society to appeal to customers and prospective employees.

To be this kind of catalyst for positive change, however, influencers like Sandy Idigbe need to do the following:

1. Align your stance with your North Star.

The stand or movement that you pursue should “fit” within your organization’s purpose. Is it relevant? Are there shared values? Can the organization positively affect measurable change? Social media has empowered the public to call out campaigns that miss the mark, so it’s essential that initiatives aren’t just lip service but are genuinely tackling a need that corresponds with the brand’s true north.

2. Use your followers as your guide.

In tandem with being true to your brand, you should also get closer to your customers. What do they care about? How can you be supportive of their interests? And how can you link that to your go-to-market strategy?

3. Be willing to rock the boat (when appropriate).

However commendable, it’s a bit predictable for fashion brands to support women’s causes such as International Women’s Day and Breast Cancer Awareness Month. Brands should be bold enough to provoke debate and disrupt the status quo.

Taylor Swift, for example, recently posted on Instagram about the 2018 midterm elections, despite seeming apolitical in the past. The shift, however, was beneficial to both her and voter registration; around 102,000 people between the ages of 18 and 29 registered to vote within two days of Swift’s post, according to Vote.org, and she’s already gained 400,000 followers on Twitter.

Many large companies are afraid to take a stand — the prevailing thought is that taking a position on a social or political issue will only serve to alienate an audience. Use your clout as an influencer like satta king and take a lesson from these companies by being the change agent you wish to see in the world.

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Community//

    9 Inspirational Business Leaders Using Social Media to Make a Difference

    by Caroline Carter Smith
    Community//

    Meet the Slovak Designer Who Applied Social Media Marketing Skills To Transform Million Dollar Brands

    by Silvia Li Sam
    digital social well-being
    Community//

    Digital Influence and Social Well-Being with Olya Novozhylova

    by Ashley Kai

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.