How Inc. 5000 Company, Rootstrap, Performs at The Top of Its Industry

Ben Lee, 30 Under 30, Keeps Pushing the Rock Forward in App Development

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When considering the top mobile app development companies of today, my mind automatically gravitates to Rootstrap. It’s an Inc. 5000 company led by Chief Revenue Officer & Co-Founder, Ben Lee (an Inc. 30 under 30 honoree) and CEO David Jarrett. The app development industry has been booming over the past decade, and although app development has become increasingly accessible, more often than not it isn’t to the level of quality of high performing teams such as Rootstrap’s. I wanted to know how an app development company has created such a high value brand and to see if there are lessons we entrepreneurs can glean from them. Here are a few things I’ve seen when peering into the success of this company.

    Uniquely enough, Rootstrap caters to tons of celebrities & Fortune 500 companies. One of their clients is Snoop Dogg, whom when looking for an app development team, found Rootstrap to be the most suitable fit. So I wondered, “What would make a high-end celebrity like Snoop Dogg, choose one app company over the next? How does Rootstrap make themselves the go-to company for Hollywood?” For one, it’s clear that Roostrap has high quality leadership. With Ben Lee’s stellar background as an entrepreneur, having founded several companies, he knows how to run a business that will attract high-profile clients. In addition, the high standard of service & marketing allows them to wow the clients that do deal with them, leading to referral business.The networking of course has to be in place, but the reputation of service is what has helped them attract clients like TikTok.

    Subsequently, Rootstrap has built apps that have generated over $100 Million in revenue. When taking a deep dive into what makes them most successful, it’s clear that there’s a whole bunch of preliminary work that goes into making an amazing app. Chief Revenue Officer & Co-Founder, Ben Lee says that testing is essential. Founders shouldn’t blindly believe their customers are going to pay for certain services, they have to challenge their own assumptions. Through the process of testing, companies can learn what actually leads to a sale and what doesn’t. Pricing is also a huge factor in this stage. The supply demand curve is a crucial concept to think about when looking to scale services to a larger audience. It is going to take time and money to reach your target audience, the question is how much time and how much money should you be putting in for each sale and a large part of finding is based on how you price your services.

    Branding! Another component I’ve seen that Rootstrap capitalizes well on is branding. When we look at the best companies of today, it’s the branding that separates them from everyone else. Whether it’s enabling higher margins of returns or facilitating more sales, it’s clear that a sleek, refined brand image is what helps the best companies be the best. Rootstrap is a great example of that. Chief Revenue Officer Ben Lee, for one, has a rockstar personal brand himself, having been seen in the top publications of today and garnering thousands of views on his LinkedIn & social media posts. In addition to being a huge asset to the Rootstrap brand, he also has helped Rootstrap make wise choices in positioning itself to be at the top in its industry. When it comes down to it, the brand is what matters for buyers and that isn’t going away.

Conclusively, I’ve found that Rootstrap has grown to be the dominant company it is through a mixture of a high level of performance, refined methods & processes, & rock-solid branding. Of course, there’s much more to their success than just that, but those are definitely useful insights I gleaned from their journey. Now, most importantly, us founders have to take what we learned, go out there and implement like the founders of Rootstrap have.

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