If you thought you could generate leads just by having a catchy “About Me” or “Homepage” section of your website, think again. Times have (fortunately and unfortunately at the same time) changed, thanks to the online regime. Let alone these sections, even people have almost lost interest in the online ads because of their gradual in-the-face bloom. A 2018 dig in compares ads seen per day by an average person in 1984 and 2018 and what it shows is an alarming increase. Back then, people viewed only 1000 ads/day compared to 2018 where they viewed as much as 5000 ads/day.
A different direction
For an average person, that number of ads is surely overwhelming.
But in the midst of all of that, a different kind of marketing strategy has evolved and that is content marketing – or specifically, content writing. Businesses around the world are using strategies relating this because they know that content marketing generates three times more than your usual outbound marketing and costs less than your usual ads.
So, now you know how important the content of your blog/website is.
Of course, people are not going to nod to your words and open their wallets unless and until the content is compelling enough. You need to have quality content and the only way of having that is by hiring experienced content writers.
That is not the only reason to hire them.
1. More free
time
Running a business has its perks and one of them is that you can’t be everything at the same time. You’d have to have a reliable onshore or offshore team because even if you are a good writer, we’re sure there are other matters that beg your attention. So, why not hire writers and focus on those matters for a change?
Running a business has its perks and one of them is that you can’t be everything at the same time. You’d have to have a reliable onshore or offshore team because even if you are a good writer, we’re sure there are other matters that beg your attention. So, why not hire writers and focus on those matters for a change?
Running a business has its perks and one of them is that you can’t be everything at the same time. You’d have to have a reliable onshore or offshore team because even if you are a good writer, we’re sure there are other matters that beg your attention. So, why not hire writers and focus on those matters for a change?
2. Improve your ROI
Having a personalized blog on your website makes your brand or business more human and that is exactly what begets brand loyalties. You know how brand loyalties are crucial for conversion rate, right? Content writers could create that kind of lively content that extends the human part of your brand to your customers/viewers/readers and thus create loyalties.
3. Improve your website authority
Professional content writers are great researchers and communicators. They first understand your brand and then research accordingly to find valuable information users could relate to. That invariably establishes you as the expert in the field in the long term – something that is called website or domain authority in the technical words. When you build that, you create yourself familiarity and unflinching trust in the hearts of the internet users.
4. Content writers know bits of Google’s play
Google loves fresh new content and content writers know this. Couple this with the credibility of your website and what you get are tons of inbound links to your website. This is one of the founding pillars of SEO and also an indirect way of getting traffic to your website.
5. Faster content addition
We say this time and again that regular addition of blogs to your website is going to bear fruits, which you already read. Hiring content writers for this purpose would only make this process faster and you’d see everything turning out well in mere months or even days.
Last words
More than 77% of people on the internet read blogs or articles. You’d want to tap into this percentage if you want to excel and grow as a business. So, go on and take that competitive edge by hiring content writers.