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How Emotional Connection Fuels Effective Presentations

How often are you presenting to your team or staff? Maybe you’re constantly presenting new ideas to your family to win them on the idea of a new house, trip or adventure? Have you thought about what you’re posting online and how strong your point is? How about an email or a slide deck you’re […]

How often are you presenting to your team or staff? Maybe you’re constantly presenting new ideas to your family to win them on the idea of a new house, trip or adventure?

Have you thought about what you’re posting online and how strong your point is? How about an email or a slide deck you’re sending to a client?

When you think about it, you are presenting every single day by the way you dress, verbally communicate, non-verbally communicate and position yourself in the conversation. Most recently, I read The Art of the Pitch by Peter Coughter and it captured the essence of what we may not always think about, which is confidence and knowing our audience.

You see, when you talk to your family, you know your audience. You understand what they like, how they think and what they will favorably understand or dislike. That being said, when you present in a presentation at work, think like that about the people you are presenting to. Coughter explains how we have to confidently capture our audience’s attention. He says, “ if you want to get what you want, you must make your audience respond emotionally.”

So how do you capture your audience visually? Professor Albert Mehrabian positioned the point in the 1960’s when he was a professor at UCLA, that 55 percent is visual, 38 percent is the tone of voice and only 7 percent of what we present is remembered by the words we use. Think about that. This means attitude and your voice mean everything!

Furthermore, Dr. Joel Whalen in I See What You Mean, says “ Your attitude is the power that drives the most important and powerful symbols you communicate. To be a great oral communicator, you must first manage your attitude. It’s the way you say your words that makes you persuasive. In fact, the words you use in oral communication are only minor parts of the message your listeners receive.”

Finally, Coughter reminds us to connect with our audience. If you’re not establishing a connection in front of a client with your team or if you don’t connect with the client, you’re not allowing the audience to believe in you or trust you with your ideas.

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