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How Emotional Connection Makes Your Presentation Stronger

How often are you presenting to your team or staff? What are you doing to prepare before you share it with the team? Maybe you’re constantly presenting new ideas to your family to win them on the idea of a new house, trip or adventure? Have you thought about what you’re posting online? Is your […]

How often are you presenting to your team or staff? What are you doing to prepare before you share it with the team?

Maybe you’re constantly presenting new ideas to your family to win them on the idea of a new house, trip or adventure?

Have you thought about what you’re posting online? Is your point clear or muddy to understand because it lacks empathy and connection?

When you think about it, you are presenting-every-single day by the way you dress, verbally communicate, non-verbally communicate and position yourself in the conversation.

Most recently, I read The Art of the Pitch by Peter Coughter and it captured the essence of what we may not always think about, which is confidence and knowing our audience.

You see, when you talk to your family, you know your audience. You understand what they like, how they think and what they will favorably understand or dislike. That being said, when you’re pitching ideas or sharing new findings in a presentation at work, think about the people you are presenting to and how to authentically speak to that core audience. For now, creative images form Unsplash or Pexels and YouTube video snippets can inspire and engage others well on Zoom calls.

Coughter explains how we have to confidently capture our audience’s attention. He says, “ if you want to get what you want, you must make your audience respond emotionally.”

So how do you capture your audience visually?

Professor Albert Mehrabian positioned the point in the 1960s when he was a professor at UCLA, that 55 percent is visual, 38 percent is the tone of voice and only 7 percent of what we present is remembered by the words we use.

Think about that.

This means attitude and your voice mean everything!

Furthermore, Dr. Joel Whalen, who authored, I See What You Mean, says “Your attitude is the power that drives the most important and powerful symbols you communicate. To be a great oral communicator, you must first manage your attitude. It’s the way you say your words that makes you persuasive. In fact, the words you use in oral communication are only minor parts of the message your listeners receive.”

Finally, Coughter reminds us to connect with our audience. If you’re not establishing a connection in front of a client with your team or if you don’t connect with the client, you’re not allowing the audience to believe in you or trust you with your ideas.

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