It is essential that you count on the fact that the internet is a priority objective so that your company, business or store is known, which is to say without the internet there is no success beyond what you can have of your physical store . The online world offers a wide variety of websites, marketing, social networks, blogs, etc. that help you to know and thus improve the number of potential customers . Once you understand what SEO is and how it can help your business and apply it, you will notice the difference for the better, with what will help you grow your business .
Just like when you choose a good place for your physical business, and take care of the details of for example where it is located, if it caters for your needs etc … in your online world you must do it in the same way, you must demand from the internet the maximum possibilities for your online business, you should try to draw the attention of those customers who, although they are not physically in your store , they are on the internet, so your business there must be visible. A good web template, with good design and good optimization , along with a job well done in social networks can help you, but that is not enough. So what is SEO and how can you help your business grow on the internet? You will ask, let’s do it.
The SEO can be defined as follows: they are a series of guidelines that Google puts at our disposal so that we can execute them if we want our website to be positioned in the first places in the search engine .
This means that when a person searches for a word on Google that has to do with your business, the search engine will take you to the different possibilities (because your business or store will not be the only one), and we will be able to find ours in the first positions . Having an online positioning is the most important thing for them to increase their visits, for this SEO optimization is necessarily mandatory.
The task of optimizing SEO on our websites is not easy, there are really hundreds of guidelines to follow, which are updated by Google, and although the search engine does not reveal one hundred percent of how your robot or search engine works for position the websites, we do have a series of guidelines to follow, either given by Google itself or given by people who have wanted to share their knowledge called positioners or SEO.
Just to mention in broad strokes, you can divide into two groups how your SEO can be modified or worked for our website, and these are the internal and external work .
The internal optimization or also called SEO on-page has to do with everything that we can apply within our website, such as design, content, appearance and above all the accessibility to our web page, every work to be done requires a series of guidelines to follow, if you meet the help Google search engine to find you before and therefore position yourself better, which will help you grow your business , since you will get more visits, which translates into more sales.
The optimization external SEO also called off-page SEO has to do with a series of tactics that we applied to improve “known to be” in the online world. These tactics are social networks, forums, external links, etc.
Once you know what SEO is and how it can help you grow your business, we will see why it is important that you optimize SEO to your website. 8 Best SEO Tools that SEO Experts Actually Use in 2018.
The fact that you have optimized SEO on your website is so important that without it you will not go out in search , unless you “pay” Google, which is not necessary.
The most important reason has to do with your future clients, SEO helps to have a better experience on your website, makes it more useful for users, and SEO helps search engines find you . Help Google to understand what your website offers, and therefore position it according to whether it is useful or not for users the content you offer.
Your clients will not find you without SEO , the search engine will not find you, keep in mind that there are thousands of searches on any word that is relevant to your website, and that users come to find what they need through the seekers That’s why it’s important that you have your website positioned, that the search engine finds you fast and positions you when a client searches for something that has to do with your business. If you want to know the status of your website, you can generate an SEO report based on an analysis of your website.
And to you, how has SEO helped you grow your business ?