It is important that you know your worth. Otherwise, you could end up accepting business deals well below your value, find yourself in unhealthy relationships, develop low self-esteem or never reach your full potential.
As an entrepreneur, you may encounter individuals that did not want to pay your fee. Based on my experience and the experience of other skilled entrepreneurs, there are people who try to convince the business owner to lower or alter their rates to meet their budgets. I have two opinions on this:
The above two opinions apply not only in business, but as basic life principles. If that guy or that girl wants you to alter yourself in order to meet their own wants, in my opinion they may not be the best match for you, in particular if they persist. Such scenarios place you in a position of ‘settling’ and boarders tampering with your worth, your value.
So how do you determine your worth? How do you know if your rates/prices are too high or too low? Below are a few things that stand in the way of determining your true worth:
It takes courage to move beyond the comfort of familiarity into unfamiliar territory where others are getting a whole lot more for doing the same things you’re doing. When I attended business conferences and summits in New York City, I was amazed to see the mindset and success of these people. I’m sure they had days when they were down, but overall they had made it way beyond what I considered to be success. That first conference I attended really opened my mind and drove me to improve everything, including my target market.
More important than this is becoming aware of what I should be receiving versus how things in my life are. Surrounding yourself with people that are not limited in their thinking, and who refuse to settle for mediocre or the status quo, has an amazing impact on your life, in all of its aspects. There’s nothing like interacting with people that live on a higher, more intense level and/or with real strength of principle.
When these things happen, it helps you determine your worth. Additionally, it’s difficult to settle for what others want you to do. You begin to replace fear with confidence, and refuse to settle for anything less than your real value.
How to get what you are really worth:
Information, understanding and execution are three instrumental components to moving forward. When you have the information to know what you are really worth, you should go for it.