Giveaways or promotional products are common among nonprofit organizations. According to PPAI, educational institutions and non-profit organizations are the top buyers and distributors of promotional items. However, if you are not familiar with the concept, it will act as the stepping stone for your knowledge. This blog will both educate and give you the tools on how to use promotional products as a part of your marketing campaign for your non-profit organization. A promo item can be any merchandise such as coffee mugs, tote bags, mobile phone cases, t-shirts, phone cases, book covers, water bottles etc. According to experts, these products create community and generate awareness and generate millions in funding. Print shops typically produce these products online using a web-to-print solution such as inkXE.
Here are some statistics for your knowledge:
A study revealed that nearly 86% of promotional item recipients remember the name of the advertisers. It has also been found that consumers prefer promo items over other types of advertising including online, mobile and TV ads. The study also pointed out that nearly 50% of recipient had a favorable opinion after receiving a promo item from advertisers. The ASI study found out that cost per impression for TV ad is nearly 2.5 cents for every dollar, whereas, for promo products, it is only 0.7 cents per dollar. For this, it can be concluded that it is one of the most cost-effective and efficient forms of advertising.
- 8 in 10 customers own at least one promotional product.
- Over 50% of the customers use a promotional product at least once a week.
- 6 out of 10 customers keep promo items for up to 2 years
- Only 1 out of 5 customers will throw away a promotional product
Let’s hear what industry leaders have to say
Kyle A. Richardson – Editorial director of promo marketing stated that because of today’s widespread digitization, tangible promotional items have a profound impact on the target customers. He stressed the fact that TV channel can be changed during a commercial but a t-shirt worn by a customer will not go unnoticed on the street.
When marketed by professionals, customized products will have a long-lasting and powerful impact on target customers. This is how many nonprofit organizations and charities implement promotional items with emails to boost response rate. It is also worth understanding that promotional products are not limited to giveaways only as a study found out that over 40% of consumers bought customized items because they believed it was a cause. From this, it can be concluded that branded merchandise can generate more sales and improve market presence.
Branded merchandise is especially effective for organizations in education and art sector because their fundraising relies primarily on merchandise sales. Which is why most universities and museums have an online store with customized products. The benefits of branded merchandising are more than just about sales. It facilitates nonprofit organizations to communicate with their target audience at a much personal level. When nonprofits look for repeat impressions and publicity with making repeat investments, promotional products can come to your rescue.