We’re taught in school that if you want to remember something you’re reading, you should highlight it. Maybe dog-ear the page, and then go back and re-read it.

But according to memory research, those methods are far from your best option.

“Exposure to information doesn’t ensure learning,” says Shane O’Mara, a professor of experimental brain research at Trinity College, Dublin. As he tells the Irish Times, it’s all about forcing yourself to recall what you’ve read or heard  —  “retrieval has a greater effect,” he says.

That means asking yourself questions about whatever it is you’re studying, whether it’s materials for a big meeting or presentation or notes for an exam. Flashcards, those standbys of overachievers everywhere, are effective for much the same reason: They force you to recall and thereby engage mentally with information. Rereading doesn’t put the same cognitive demands on your brain, so you don’t learn as much.

Your brain remembers things better when it’s been taught that what you’re looking at is important to your survival, Benedict Carey, author of How We Learn, once explained to me. How do you convince your brain that something is critical to your very existence? You expend mental energy on it.

O’Mara spoke to the Irish Times as part of Trinity’s weeklong celebration of all things memory. You can read more about other memory research happening in the Irish capital here.

Originally published at journal.thriveglobal.com

Author(s)

  • DRAKE BAER is a deputy editor at Business Insider, where he leads a team of 20+ journalists in covering the shifting nature of organizations, wealth, and demographics in the United States. He has been a senior writer at New York Magazine, a contributing writer at Fast Company, and the director of content for a human resources consultancy. A speaker at the Aspen Ideas Festival and other conferences, he circumnavigated the globe before turning 25. Perception is his second book.