Head and Shoulders Above the Competition

Your website, conference photo, LinkedIn, Instagram, Facebook, and other social media accounts all make up your online image, and having a photo is a key element to your online presence.

The Thrive Global Community welcomes voices from many spheres on our open platform. We publish pieces as written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team and must meet our guidelines prior to being published.

Here’s the reality: A professional headshot is the single most important investment you can make in your brand.

Yes.  It is that important.

As a career coach, I work with a wide variety of career minded individuals, from job hunters to high-level executives, and regardless the rung of the corporate ladder they find themselves currently on, one of the first questions I ask remains the same: Do you have a professional headshot? 

The importance of a professional headshot cannot be understated.  The modern business world is widely a digital one, and regardless what you do for work, the success of your business and career relies heavily on your online presence and persona.  Science has shown that humans form an opinion of another individual within one tenth of a second of seeing their face.  What does this mean for you in a digital world? It means you need to make sure your clients, collaborators, and potential employers know your face.  It means you need a business headshot – and with only a tenth of a second to make a positive first impression, it better be a good one.

A great headshot is one that captures your personality, exudes confidence, and allows your customers or potential business partners an opportunity to meet you – without ever stepping into the same room as you.  In a digital world, a high-quality headshot is your only chance at making a lasting first impression, and investing in a professional headshot photographer is every bit as important as the weight of your business card or the layout of your resume – and much in the same way that you wouldn’t bring DIY print-and-tear business cards to an important business meeting, so too should you avoid passing a cellphone picture (or worse, a selfie) as the visual representation of you and your business.  In this digital age, there is nothing more important than investing in a professional headshot.

If you learn nothing else, remember this:  Quality counts, first impressions matter, and your success relies on how you present yourself to the world. 

Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

You might also like...

Summer Job Search

4 Ways to Keep Your Career Sizzling During the Summer

by Wendi Weiner

20 Ways to Power Your LinkedIn Profile for a Job Search

by Wendi Weiner
We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.