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Grit, The Most Overlooked Ingredient of Success: ”Grit beats talent when talent gets lazy and takes a few days off” With Alex Morton and Phil Laboon

You can be born with certain talents. Height, weight, speed, & attractiveness. But the amount of grit one has is completely predicated on the individual. Grit beats talent when talent gets lazy and takes a few days off. Grit is waking up early and staying up late, mastering your craft. Grit is getting it done […]


You can be born with certain talents. Height, weight, speed, & attractiveness. But the amount of grit one has is completely predicated on the individual. Grit beats talent when talent gets lazy and takes a few days off. Grit is waking up early and staying up late, mastering your craft. Grit is getting it done no matter what. 


I had the pleasure of interviewing Alex Morton. Alex Morton is a self-made multi-millionaire, business momentum catalyst, and one of the highest earning network marketers on the planet, who teaches people around the globe how to be, do, and have anything they desire. To create quantum leaps in your life, follow @AlexMortonMindset on social media and visit AlexMortonMindset.com.


Can you tell us a story about what events have drawn you to this specific career path?

I feel like my entire upbringing, mental conditioning, certain experiences & “A HA” moments have led me on this career path of traveling globally, speaking, & helping others create success in their lives. One of the most inspiring and motivating moments of my childhood was when I was sitting on the couch after middle school with my grandmother. I must of been 12 or something. She turned to me and told me that my name in Armenian, Alexander, translated into “Helper of Mankind.” She looked at me and said, “Alexander when you grow up you will do great things for people and make this world a better place.” That moment has stuck with me forever and plays like a recorder in my mind constantly. Furthermore, growing up I knew I was different than the other kids, I just knew that in my heart I was hear for a greater purpose & that I was going to do something meaningful with my life. I believe it was a mixture of the, “You can be anything you want to be” pep talks I received from my parents, getting introduced to personal growth books and audios early on, & just a burning desire to be successful and help people that’s led me to this very fulfilling career.

Can you share your story of Grit and Success? First can you tell us a story about the hard times that you faced when you first started your journey?

Everything I have today and the person I have become in the last 29 years is solely based off of Grit, working hard, & putting the sweat equity in. I was never the smartest kid in the classroom or the fastest on the football field, but I always made it a point to be the hardest worker in the room. I still remember being in the 7th grade where I couldn’t understand the math lessons, so I showed up at my teachers desk at 6:45am asking her to tutor me so I could pass. I made the honor roll 90% of the time. Not because I was smart, because I found a way to win.

I remember in high school football, not learning the blocking techniques as fast as the others, so I stayed after practice and practiced one on one with the coaches. I was a Co Captain Senior year. Throughout my whole life, when I wasn’t a natural at something, I would find ways to put more time and effort in and always equal the playing field and be able to compete and most of the time be victorious.

When I got started in entrepreneurship at 18, I was the youngest real estate agent around. I didn’t let my age stop me, I got creative, I found an edge. The other agents would take the “cheap listings and leads” so I took them all. By the time they closed one “Good Listing” I’d close 5 “Bad listings” and make more money than them. I’ve always thought outside of the box. When I got involved in sales and word of mouth marketing I created a new model to make the old model obsolete. I said, “How can I accomplish the same result and do it bigger, better, faster, & stronger?”

It hasn’t always been sunshine and rainbows. I’ve been through hell and back a few times on my entrepreneurial journey. At 21, starting my own business, everyone laughed at me, told me it wouldn’t work, everyone told me NO. I never let it stop me. Through grit and sheer work ethic I managed to become the fastest and youngest ever to make $1,000,000 in my first company.

Where did you get the drive to continue even though things were so hard?

I believe so much in the idea that “Anything is possible” and “If someone else can do it, so can you.” Anytime I’ve gotten knocked down, sometimes completely slammed to the ground, I just never gave up. I always told myself that all the tough times were just tests. There’s no testimony without completing the tests. I’ve always had an internal flame and drive that continuously pushes itself to the limit. My mindset is to become one of the best and to keep raising my standards and raising the bar so others can follow and elevate their own lives. Growing up when we started something, we finished it. I hated playing baseball in 2nd grade but my dad made me finish out the season. I wanted to leave college early but my mom told me to finish what I started. It’s all I know. I don’t know losing I don’t accept failure as the end result. The trick is to fail forward, learn, adapt and change, & then execute.

So how did Grit lead to your eventual success? How did Grit turn things around?

Grit helped me make my first million at 24, & now at 29, knocking on the door of over $20,000,000 earned in business because grit is the X Factor. You can be born with certain talents. Height, weight, speed, & attractiveness. But the amount of grit one has is completely predicated on the individual. Grit beats talent when talent gets lazy and takes a few days off. Grit is waking up early and staying up late, mastering your craft. Grit is getting it done no matter what. In business I know I’m not the smartest or the best but in my industry the reason why I’m the #1 earning millennial is because I’ve been willing to do whatever it takes for almost 10 years. It’s as simple as that. Grit is the differentiating factor between winners and people who have not yet figured out how to win. There was a time in my career where I watched my bank account dwindle to under $10,000, I was easily 30–40 pounds overweight, and I was unhappy. Grit allowed me to have a breakthrough, drop 30+ pounds, & then explode out of that funk and have my first multiple 7 Figure year during those next 12 months. Sheer Grit & Desire.

So, how are things going today?

Things are amazing. In the past 18 months I’ve traveled and spoken in over 50 countries around the world. I have a great group of business partners and friends, my family is healthy and happy, & I spend every waking moment making a difference in the lives of others. Totally in love with life and all I want to do is help others get the life they desire.

Based on your experience, can you share 5 pieces of advice about how one can develop Grit? (Please share a story or example for each.)

I believe getting disgusted with an area or areas of your life will cause you to develop grit. For me, it was my weight a few years ago. I was 217 pounds & I got completely disgusted. Jim Rohn says, “Disgust is the first step to real change.” When I finally made a decision to lose the weight I channeled my inner grit to push through the pain of 2 workouts a day, eating clean, etc. When you get disgusted / pissed off, that’s when you make big decisions to change your life. Then in order to change your life you use grit and develop a “No Excuses” mentality.

Find someone around your age that you can relate to who’s more successful than you. Then ask yourself, “What does this person have that I don’t?” You’ll quickly realize the answer is nothing and then that will motivate you to step up & elevate your level of desire and grit to accomplish your goals. At 21, I was broke. I met a 25 year old who was NO different than me and he was earning $10,000/week. I said, “If he can do it I can do it.” Then I began to work my face off and operate with absolute grit until I accomplished my goals, which I did.

Use the negativity around you to help yourself get motivated and operate with grit. As an entrepreneur, even to this day, I’ve used the negative comments, messages, & physical interactions to keep me motivated to stay focused and keep winning. I remember one specific teacher in college would always say, “Morton quit that marketing crap and just strive to get a good job when you graduate.” I let that comment play in my mind everyday and it motivates me to keep scratching, clawing, & sprinting to the top. Channel the negativity and let it push you forward.

Proving yourself right. The same way I use negative external forces to push me, I use the idea of “Proving myself right” to equally cause me to live with grit and chase my goals and dreams. Growing up I always told myself I was going to be successful, no matter what. So nowadays I continue to work hard, be gritty, in hopes to one day proving myself right. It’s all about chasing my potential for me. I’ve made it to the top in Social Network Marketing so now I’m entering into more traditional businesses. It’s not necessarily about the money, it’s about proving myself right that I can do what I set my mind to do.

This one is a little deep, but it’s worked for me for years. Think about the people who have come before you. Think about your mom, dad, grandparents, ancestors. For me it’s easy because both sides of my family escaped and survived genocide. My dad’s side survived the Holocaust and my mom’s side survived the Armenian Genocide. I sit sometimes and think about all the hardships they went through, real hardships and pain. I think how easy we have it today. No one of trying to murder you, rape your wife, or kill your children. You see? Having perspective on how blessed we are to live in this world at this time in humanity should get your grit level rising. Do it for them, work hard for them, develop grit and make it happen to be an example of what success looks like for your family and those around you. Nothing is better than being pleased and happy with your effort. & there’s nothing worse than having regret.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped you when things were tough? Can you share a story about that?

There are many people who have helped me along the way however I never achieved my major “breakthrough” until I met my mentor and coach Mr Bob Proctor. Bob is the greatest teacher of the mind that has ever existed. He taught me how to think much bigger, much sooner, & how to use my thinking to create wealth. I met Bob when I was making $1000/month & he has guided me to where I am today. One of the most memorable moments with him was back in 2014 when things took a turn for the worse. I remember going up to him in Toronto and asking, “Why do you think this dramatic decrease in sales happened?” He looked at me and said, “I wouldn’t know because I don’t think my backwards.” I remember my jaw dropping straight to the floor. As I thought more about what he said, it began to really make sense. Why think backwards? Whatever happened yesterday is gone forever. Whatever happened a hour ago is gone forever. We should think from the present moving forward. Now, I only think about the future and I spend time creating my ideal life in my mind so then I can manifest exactly what I want into the physical. Bob taught me that everything we want is first created in the mind, in spirit.

How have you used your success to bring goodness to the world?

Every day I get up and I have the opportunity to touch people’s hearts, train their minds, & give my energy to the world. I give my time, energy, & money to make the world a better place. I started a “Dream Big” scholarship at my high school where last year we helped send one young man and one young lady to college. My goal is to double that every year, why not? I do my best daily to provide free value to the world via social media in order to help as many people as possible and bring people together for a good cause. We live in such a divided world filled with hate, I do my best to spread good vibes, energy, & love. I have traveled to countless Third world countries and do my best to help the people there so they can help themselves & make a better reality for themselves and their families.

Are you working on any exciting new projects now? How do you think that will help people?

For the last almost decade I’ve helped people transform their finances, which is great. However, I am a huge advocate of health, fitness, & overall well-being. I partnered with an all-star cast of doctors, biologists, & health coaches to help formulate and bring to market an amazing line of products to really help people have maximum energy, achieve deeper sleep, & experience rapid fat loss. I believe it’s a category creator because it’s not just supplements you can buy at the store, it’s real medicine and real prescriptions. So far everyone who’s taken our challenge has had night and day results. #’s and blood work don’t lie. This could be the biggest thing I’ve ever done & will impact the lives of millions around the globe.

What advice would you give to other executives or founders to help their employees to thrive?

I would say one of the most important thing you can do as an executive is to always lead by example is all facets of life, not just business. I’m the Executive Vice President of a company doing over $15,000,000 a month in sales & I’ve never told anyone to do anything I haven’t done several times myself. Nobody wants to follow a “manager”. People want to follow a leader. Furthermore, really getting to know WHY these people are doing what they’re doing. Why do they show up every day and give effort? What are their goals and dreams in life. Get to know people. Remember, people don’t care what you know until they know that you care. Simple as that.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I would trigger a revolution based around helping everyone reach their highest potential in regards to health, wealth, love, happiness, growth, & abundance. I would want to help as many people as possible seek out their own self-awareness and personal gifts and talents. Everybody is great in their own way, most people just need some help discovering their inner own greatness. Also, I’d like to help educate the masses on the spiritual laws of success, because I believe success is created in the spirit before it appears in the physical.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“DREAM BIG DREAMS.” This is one of the cornerstones of my life. I truly believe anything and everything is possible. I remember being 17 years old, at our senior assembly, & we all wrote down the college we were attending and our major. We went around the room and everyone shared. When it got to me, I said, “Arizona State University, becoming a millionaire by 25.” I had no idea how it was going to happen, but I knew it was going to happen. You see in life, we don’t have to know how, we just have to know. “Dream Big Dreams” means go after exactly what you want & that it doesn’t matter how big your dream is, it’s possible. I truly believe that.

How can our readers follow you on social media?

Instagram: @AlexMortonMindset

Facebook: @AlexMortonMindset

YouTube: @AlexMortonMindset

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