Losing one’s wallet is genuinely stressful and can immediately ruin one’s day. A wallet is one of the most important things a person owns as it carries the person’s money, credit cards, and valid identification cards. Today’s technological advancements paved the way to creating an electronic wallet such as that from GO-GETTER Co.
GO-GETTER Co. is an e-commerce lifestyle brand that primarily sells trackable wallets, which is very handy during times when the owner loses his wallet. This company was launched last 2020, and its headquarters are based in Beverly Hills, California. It was founded by a 22-year-old entrepreneur, Mikiah Z. Azarcon, who graduated from Pepperdine University. It was created to disrupt the bulky and outdated wallets of the fashion industry.
The brand is empowered by the people using Kickstarter crowdfunding. The wallets from this brand are one-of-a-kind because of its trackable, expandable, RFID-secure features. It is also convenient as it was designed to have the thinnest tracker card ever. The wallets’ design and style are very stylish and well suited to the modern vibe of most consumers.
In 2018, 20-year-old Mikiah spent endless nights thinking about the project, GO-GETTER Co., in his dorm room. Mikiah committed his spare time outside of class to four jobs despite his full class schedule just to earn enough capital money and get prototypes to showcase to the Kickstarter community in the hopes of receiving funding for his idea. Two years later, after a rigorous amount of prototyping, sampling, and versions, the GO Wallet officially came into fruition.
As implied by the brand’s name, the founder was inspired to create this kind of product by the dream-chasers, hustlers, innovators, and all those on a path to create a lavish lifestyle for themselves: the go-getters. The brand’s mission is to fabricate and innovate useful products that are also updated in trend and style to cater to people’s fashion preferences.
GO-GETTER Co. highlights six main problems in the wallet industry that are solved by getting their product. First is the loss of one’s wallet, which is solved by a Bluetooth tracker card. This card can track the wallet if it is within range. It receives separation alerts and rings the owner if it’s in range but out of sight.
Second is the minimalist design of the product, making it one of the thinnest wallets in the market. It is also customized to the exact size of a credit card, eliminating bulk from dead volume. Moreover, customers can easily place it in their front pockets to avoid pocket-picking cases.
The third is preventing the wallet’s tearing as the design features a 6061-t6 space grade anodized aluminum material, keeping the wallet in a brand-new condition even after a few years of usage.
The fourth unique feature of the wallet is lessening the occurrence of getting hacked through the RFID-blocking aluminum.
The fifth thing that is incredible with this wallet is its expandable design so the consumer can fit in as much or as little as the owner wants. The elastic band is replaceable, so the owner can always purchase more for a meager price.
Lastly, GO-GETTER Co, boasts a sleek and aesthetic design that comes in two finishes: brushed or matte in eight different colors for its GO-wallet. This makes it easier for the owner to choose what kind of wallet he prefers.
The GO wallet officially launched on July 21, 2020 and has garnered $90,000 in sales. This feat is pretty much impressive, considering that the brand was just one and a half old. As such, the birth of GO-GETTER Co. is one of the fastest-growing wallet brands this year.