Get out of your comfort zone: Don’t compare yourself to what you see online, it’s just a highlight reel. Take time off social media and appreciate YOUR body and YOUR beauty.
At times it feels like wellness or elevating one’s wellbeing, is diametrically opposed to high achievement and high performance in one’s career. The stress, mental energy, long hours, lack of restful sleep and preoccupation that result from a high-achievement life seem to directly inhibit wellness. And yet, in order to sustain the creativity, flexibility, mental acuity and resilience that are necessary for high performance, wellness and wellbeing of the mind, body, and soul are also mandatory. So how do we achieve both? This is the question I’m hoping to answer through conversations with high-achieving leaders and influencers who are practicing their own philosophies about how to maintain their wellbeing.
As a part of our series about “Social Media Influencers Share Their Top Self Care, Wellness, and Beauty Tips, I had the pleasure of interviewing Shelby Vert.
Shelby Vert is a lifestyle and travel blogger with a love for being a positive influence on others. Since 2017 she has gained trust from her followers by being a reliable source for honest product reviews as well as travel tips. She shares “Skincare Sunday” videos on her Instagram where she features clean beauty products for all skin types. In 2018 she expanded her reach by creating the Shelby Tristin Blog.
Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you share with us the backstory of how you came upon this career path and to where you are today?
In2016 I completely changed my career path. I graduated from nursing school and was presented with a job opportunity in public relations and social media. It was the scariest thing I’ve ever done, but that’s who made me who I am today. Working in PR introduced me to the world of influencer marketing. I was reaching out to bloggers and socialites on behalf of our clients and was really interested in starting a social media presence of my own. I did a ton of research trying to find tips and tricks on how to become an influencer, just to find out that it’s mostly self-taught and you’ve just gotta go for it. Three things I took away were to post daily, create a niche and be authentic. I started with those and never stopped.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I always tell my fiancé that I couldn’t do this without him. He’s been with me since the beginning when I was posting on Instagram in exchange for free chapstick. I always feel constant support from him and he’s such a good sport. I love sharing exciting e-mails with him and having him as my “photographer”. He is my best friend and he’s helped me grow so much.
Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?
I thought that you had to have professional photos to become an influencer/blogger. I hired a photographer that I really couldn’t afford at the time, just to have a few posts. I probably spent $1,000 on this. I soon learned that as long as you have a good editing tool, clear iPhone photos and an eye for aesthetics, you can take and edit your own photos. Look up LightRoom editing tips for iPhone and find a preset that fits your niche/content.
As an influencer, you have been blessed with great success in a career path that many have attempted, but eventually gave up on. In fact perhaps most people who tried to follow a career path like yours did not succeed. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?
Please, do not give up. Being consistent is the one and the only thing that you can do to keep growing. There are times where I will want to take breaks, but I will share with my followers that I’m having an off day. Don’t just go MIA. It’s all about staying top of mind. Get in a routine and schedule out content ideas so if you’re having an off day, you won’t stress about what to post/share.
Can you share with our readers some of your strategies you’ve used to build an engaged, loyal, and large online community?
This one ties in with consistency as well. I follow other accounts that are similar to mine (fashion/affordable/iPhone photos) You’ll have to dig deep and look at who comments on these accounts, too. I try to comment on at least 50 other accounts a day. I respond to stories and make my presence known. It’s almost like growing a virtual circle of friends. Another thing is being relatable and honest, this will help you more than anything. Don’t forget to share the bad days, not just the good.
Ok thank you for all that. Now let’s shift to the main focus of our interview. In my work, I focus on how one can thrive and care for oneself in three areas: body, mind, and heart.
You are a busy person with a demanding schedule, can you share with our readers two self care routines, practices or treatments that help your body thrive? (Kindly share a story or an example for each.)
- My morning skincare routine: This is my holy grail. It keeps me sane and I know that even if I have to rush through it, I’m doing something to care for my body. It’s the first thing I do when I wake up. I follow it with drinking a good amount of water before I make my coffee. If I have a few extra minutes, I will take my facial ice roller out of the freezer and roll it across my face and neck. Also, I do not touch my phone until this is done.
- Dinner time: Thankfully, my fiancé and I both have day jobs and similar sleeping schedules, so dinner time together is a time for us to disconnect from the social media world and connect with each other about our day. It doesn’t matter if it’s ordering pizzas or cooking a nice dinner at home, we know that dinner time is anywhere from 6–7 p.m. and that is OUR time together. This became a routine, and to me, it is so special and important for our relationship.
Can you share with us two routines that you use to help your mind or heart to thrive? (Kindly share a story or example for each.)
- For my mind, it’s simply taking time away from any screen. This includes the TV, laptop and my phone. Getting outside and going for a walk is something that helps me reset and lowers my anxiety levels if I’m feeling anxious. I do this 3 times a week.
- If I’m working long hours on my computer, I’ll make sure to play my favorite music in the background. It helps me from overthinking or drifting off in my thoughts. Specifically, the “mood booster” playlist on Spotify is my favorite to listen to.
Can you share 3 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)
- Start a morning routine: This helped me a lot. Make sure water id the first thing you’re putting in your body. Cleanse your face. It can be as simple as that.
- Make other people feel beautiful: Share the love. Post a nice comment on a photo, compliment your friends and family.
- Get out of your comfort zone: Don’t compare yourself to what you see online, it’s just a highlight reel. Take time off social media and appreciate YOUR body and YOUR beauty.
Do you have a story about the strangest, most bizarre or funniest wellness treatment that you’ve ever experienced?
I don’t know if this is strange or bizarre, but juicing was a fun experience for me. I drank nothing but pressed juice and water for 3 days and it was really tough. I know that my body needed it, though. My energy levels increased after I was finished and I could tell a difference in my metabolism as well.
As an influencer, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.
Last year before Instagram launched the trial of removing likes, I posted about how that would be my movement. It was cool to see it play out. Mental health is very important to me, and I think that “likes” play a huge roll in younger people in the social media world.
What is the best way our readers can follow you on social media?
Instagram and TikTok: @shelbyvert
Thank you for these fantastic insights. We wish you only continued success in your great work!