Recognizing the need for safe and affordable access to health services in India, Dr. Gautam Arora decided to launch a telehealth website that will cater to disadvantaged patients. This seasoned neurologist and interventional pain specialist who grew up in Delhi, India has been serving patients in the United States and India for 20 years now.
He spent many years serving patients around the states of Georgia and New York. In 2018, he built GNG Medical Supplies and offered diagnosis and treatment of pain-related disorders to patients in New York. Later on, he also opened Neurology and Pain Management Clinic (NPMC) in Delhi, India.
When the pandemic broke out, he knew he needed to do something so that the underserved population in India could gain uninterrupted access to healthcare services. Therefore, he set out to develop neuroandpain.clinic, a telehealth website that will connect patients in India with healthcare providers.
Dr. Gautam Arora, a neurologist and pain physician, is launching a telehealth website for the underserved Indian population amidst the pandemic.
What is neuroandpain.clinic all about?
I have a clinic in Delhi, India called the Neurology and Pain Management Clinic (NPMC). In order to extend help and give back to the community where I grew up, I decided to put up a telehealth website that will allow more underserved patients to connect with our health professionals wherever they are.
Tell us a little bit about your background and how you started your company?
For over a decade now, I’ve been serving patients in the USA and India who are in need of neurology and interventional pain services. In the past years, I’ve worked with different medical institutions in Georgia and New York. Aside from that, I also became a Research Consultant to the Department of Neurology of the State University of New York way back in 2003.
I am now running my own clinics, one in Delhi, India, and another in New York. But now that many patients are having an issue going to doctors for check-ups and treatment due to the pandemic, I thought about creating a telehealth website.
With neuroandpain.clinic, I am hoping to bring affordable healthcare services closer to disadvantaged patients in my community.
What would you say are the top 3 skills needed to be a successful entrepreneur, and why?
First, to be a successful entrepreneur, one needs to be very creative. Because with creativity, you’ll be able to think of ways to innovate and make your services and products better for your customers.
Aside from that, I believe an entrepreneur needs to be persistent and passionate about what he or she does. This is very important because a person who is persistent would never give up easily even through tough times. In addition, passion will also help you get through anything because if you keep your eyes on your goals, it will guide you in making decisions and help set your direction in life.
What are your plans for the future, how do you plan to grow this company?
Right now, I’m focusing my efforts on serving as many patients as I can through the clinic and website that is available in India. I charge very, very minimal just as long as I can pay for the phone and internet bills.
If ever I’ll be given the opportunity, I am willing to work with more healthcare providers and investors who share the same passion to help underserved patients around India. I think it’s the best thing that we can all do to give back to the community, especially in uncertain times like this.
How have the pandemic and Lockdown affected you or your new business?
The pandemic and lockdowns made it harder for us to serve patients. During its onset, many were so hesitant to go to hospitals and clinics because they’re afraid of the possibility of contracting the virus. In order to solve this problem and reach the underserved and those who are living in far-flung areas, I decided to take advantage of the growing web access in India and develop a telehealth website.
I believe that one of the biggest lessons that the past year has taught us is about the importance of innovation and adaptability. If your business is client-centric, it is natural for you to continuously look for ways to improve your services and products to meet the needs of your customers.
Tell us a little bit about your marketing process, what has been the most successful form of marketing for you?
We are trying to increase and improve our online presence in order to reach patients in both urban and rural areas in India. As a medical professional, you’ll also see my reviews and online profiles on different websites.
Furthermore, we consider our patients as the most important people involved in our marketing process. By spreading awareness about our services and the new website, we’re looking forward to serving more disadvantaged patients not only in Delhi but also in other areas across the country.
How do you overcome challenges?
Last year has been one of the most challenging times for us because as healthcare providers, our income depends on how many patients we serve. When the pandemic started, many patients became hesitant to go to hospitals and clinics and it hit us real hard.
During that time, the two biggest problems on my mind were not earning enough and not being able to provide my services to patients, most especially those who are underserved. But despite all the uncertainties happening around me, I didn’t let them discourage me. Instead, I thought so hard and looked for a way where we can continue to serve patients even in the comfort of their own homes. Now, we have the neuroandpain.clinic on top of the two physical clinics that we are operating in the U.S. and in India.
What was your first business idea and what did you do with it?
The first business idea that I had was to open my own clinic so that I can have better control over providing services to my patients. I am very grateful that I was given the chance to turn this idea into reality not only once but twice. Now, I am leading GNG Medical Supplies in New York and NPMC in Delhi, India. On top of that, I am on the road towards creating a telehealth website that will further our mission as healthcare professionals.
All I can say is that I am really happy that I have more opportunities to serve disadvantaged patients and give back to my community.
What are you learning now? Why is that important?
I am learning and trying hard to be strong. This is very important because I need to be tough not just for myself but also for everyone around me. This includes my family, who depends on me for strength and encouragement despite what is happening around us. Aside from them, I have patients who need to be treated. I have to remain at my best, not deterred by circumstances so that they can still avail themselves of healthcare services without the distance or any costs hindering them.
If you started your business again, what things would you do differently?
Maybe if things turned out differently, I would have started offering healthcare services through a telehealth website since the beginning. Because if I did, more people will be aware of this service that is available to those seeking healthcare services at an affordable price. Aside from that, it will ease their worries about having to go to hospitals or clinics to avail of medical care.
What helps you stay driven and motivated to keep going in your business?
Despite challenges that come my way, what keeps me going is the positive outcome of what we are doing. The pandemic is really giving all of us a hard time and I know that the underserved Indian population needs us now more than ever. This is the right time for me to give back to the community and stand by my sworn profession.
What valuable advice would you give new entrepreneurs starting out?
If you have a vision and you know that it will help a lot of people, go for it. Always remember that ideas, if not turned into reality, can hardly change anything.
However, if you’re scared because you don’t know where to start, sit down, calm your mind, and write all the initial details you can think of. Do things step by step and once you’re ready, share your idea with people whom you think can help you improve and push through with the project.