Community//

From Hardship to Success, Entrepreneur Raz Biton Shares His Story

Raz Biton is a first-generation American from a Brazilian mother and an Israeli father. Raz learned from an early age that life wasn’t easy and his parents instilled in him a strong work ethic and values to understand that if you want something you have to go and get it.  “Someone once told me ‘In […]

The Thrive Global Community welcomes voices from many spheres. We publish pieces written by outside contributors with a wide range of opinions, which don’t necessarily reflect our own. Community stories are not commissioned by our editorial team, and though they are reviewed for adherence to our guidelines, they are submitted in their final form to our open platform. Learn more or join us as a community member!

Raz Biton is a first-generation American from a Brazilian mother and an Israeli father. Raz learned from an early age that life wasn’t easy and his parents instilled in him a strong work ethic and values to understand that if you want something you have to go and get it. 

“Someone once told me ‘In America, you can become rich selling toothpicks. My dad lived that way, he hustled my entire life. From jewelry to ice cream, he was always selling and it taught me alot about never giving up.”

At the age of 18 Raz fell into substance abuse and with the support of friends and family turned his life around, and realized he can accomplish anything as long as he worked hard towards success.

He began working at an office supply company and had a mentor who taught him the ins-and-outs of sales, and building relationships. Once he felt like he had a grasp on things, he was taken under the wing of a business owner that brought him in as a partner to show him that being a business owner isn’t just about not reporting to someone, but that you leave a 9-5 to have a 9-9!

He was offered a position to work as an Account Manager at Apex Systems, and wanted the experience of working with top management and executives at fortune 500 and fortune 1000 companies. Raz took on the position and excelled as an account manager, being the first to establish a national contract for staffing with Union Bank. 

Raz had always had an interest in marketing and had seen friends and colleagues have a lot of success in the Ecom space. The opportunity presented itself for Raz to take a leap of faith and start his own firm. He committed to the opportunity and left Apex. Social Influence was founded in November of 2017. Raz, and partner Jonathan Amir, started working with brands and influencers on Social Media services.

Throughout the years the company has scaled to a 10 person office, in Encino,CA and has worked with thousands of brands. They specialize in working with consumer product brands, specifically Beauty and Health and Wellness brands to help them see and ROI and consult on marketing strategies. The social media expertise is not gone as well, as they help curate, product, and optimize social media accounts! 

Raz and Jonathan worked 12-15 hours a day the first two years of the company, without ever taking a paycheck and investing back in the firm, because they knew they wanted to grow and expand quickly. Without ever getting a series A of funding, the company has been made off the backs of hard workers and individuals that believe in the firm.

“We are excited for the future, and for the new brands we are working with and always pursuing expansion. Customer service is our number one priority and keeping in close contact with our customers, as well as reporting frequently is very important.”

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Courtesy of Monkey Business Images / Shutterstock
    Wisdom//

    12 Lessons From Dads on How to Get Everything You Want Out of Life

    by Ivan De Luce
    Red torn paper with brush lettering word. Real handwriting not computer generated.
    Wisdom//

    After a Former GE Exec Got Some Tough Feedback From the CEP, She Took a Simple Step to Improve

    by Shana Lebowitz
    Community//

    What This Guru Taught Me About Setting Yourself For Success

    by Sofia Vargas

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.

    - MARCUS AURELIUS

    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.