Founder Of The Digital Theater Project Tells How To Bring “Dead Dreams” Back To Our Lives

Why Ariane de Melo encourages you to embrace your Uniqueness and your Dark Side.

Photo: Thiago de Braga

Ariane de Melo started on stages, as an actress, at a very young age but never wanted to pursue a career in acting; she believed the Theater goes beyond professional performances. “Creativity is for everyone. It’s a right, not a privilege,” she says.

When de Melo moved from Brazil to Germany, she made the unexpected decision to go back to Drama School. “It was the only thing I knew how to do; it was my whole world, but life never goes as expected,” explains her.

de Melo describes her journey in the old continent as “rough.” “When you are brown and have an accent, people don’t really believe you are capable of big things on European stages,” she adds.

After facing the challenges to adapt to a new culture, de Melo found herself losing her identity, until she wrote a Dark Fantasy novel that changed everything. The concept of “Dead Dreams” was born, and she was now known as “the cosplaying author.” I spoke to de Melo about the idea and the dark-side-personality. 

Kelly Cabral: What are “Dead Dreams” and how can one find them?

Ariane de Melo: The concept of Dead Dreams was born with my novel The Forgotten Story Of The Inn On The Highway (yes, I know it’s a long title.). When I wrote the book, I didn’t know what to do with my life; I was so young and so wasted. Moving from home at the age of nineteen had a stronger impact on me than I believed it would. 

Dead Dreams, as the words say, are the dreams we kill because society said this, society said that. You are too fat, too thin, too tall, too short, too dark, too everything. So you stop believing you can make your dreams come true and well… you kill them.

Cabral: This is a story from a novel, how can people use this in their daily lives?

de Melo: I know you can’t just become a professional ballerina at the age of 50, I am aware of that, but that is also not what’s meant. You may not become a professional ballerina or a fire-fighter, but you can take ballet classes and become a volunteer. It’s about making the dream fit in your life.

In some cases, people are just sick of living the way it is, and they go for the whole change. The principle of Dead Dreams is to raise awareness for that sparkle that keeps us alive and find creative ways to use it. And most importantly, believe that you can and that it’s okay to want it.

Cabral: After you wrote the book, what happened; do you have an example of sharing on how to bring Dead Dreams back to life?

de Melo: After the book was published, I knew I had to do something to stand out, as an author, so people would read it; so I used that one thing I had most authors don’t: I am an actress, and I love cosplays. I started using it. And it worked.

When I was a child, I wanted to be a witch. People laugh a lot when I say this, but it’s true; I’d spend my days waiting for Falkor from The Neverending Story to come to pick me up. And I stopped believing. It cannot get more impossible than that, and still I made it happen: I built my whole brand around it, and I kept writing. 

Nor did I become a real witch or Falkor came to take me to Fantasia, but I get to escape from this world and be a magical creature within the work that I do. That’s my Uniqueness. The Uniqueness is mostly attached to that dream that died.

Cabral: Has anyone, but you implemented that concept, and how did it work out? 

de Melo: Oh, yes! My work with Public Speakers through acting is the best example of how to implement it. One of my speakers wanted to become a chef cook, he didn’t make it, but the dream was still somewhere inside of him; so I put him on stage dressed as a chef cook, and we prepared his whole presentation based on it. 

It was a huge success. And this is just one example. 
Find your Dead Dream, find your Uniqueness. It’s that simple, and The Digital Theater Project proved it to be true.

Cabral: What advice would you give to people struggling with their current situation, who would like to be more creative and “save their Dead Dreams”?
de Melo: I encourage people to open up to their Dark Side. This has nothing to do with Good or Evil. Suppressing our secret worlds causes us a lot of pain and stops us from achieving our full potential. I’ve worked with people’s secrets for a long time, and I assure you one thing: if you are not sick, your hidden universe is not nearly as dark as you think.
I know people are afraid to open that door, that’s when colors fade. Step into the bad side; that’s where Dead Dreams hide.

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