9:30 am. John shows up to work and says “I can’t believe it’s Monday again”, then Laura goes “I’m so tired I need a coffee”, Tim just makes the “urrghhh” sound, and then Karen walks in clearly sleep deprived. They all sit or stand by their desks, but first check social media or engage in office gossip. This probably sounds familiar, but know that you and your office vibe are not alone.
The office burn-out dilemma.
Over 40% of active workers report they suffer from stress and tiredness. This problem was first reported over two decades ago and it’s only been aggravated by the newer “digital 24/7” working style. Why? We’re all busy, expectations are sometimes unrealistic, we have to be connected to our devices all day (or we think we have to be), and then there’s everything else we need to do to keep up with our social lives and families. Tough life.
The big gap in the new $8B industry.
Companies have reacted to this problem. In 2018, the corporate well-being industry reached $8B in the US (mainly focused on assessments, tracking apps and subscriptions) and is expected to grow by 37% over the next 2 years.
Employers (like you!) DO care and 70% even believe it’s part of their brand! But employees don’t believe it. Most wellness subscriptions or apps have low engagement rates and that’s not what employees want. The following was revealed in a human capital 2018 Deloitte study:
The right investment in a wellness program can get you 12 days back of productivity.
The University of California Riverside proved that wellness programs can contribute to a full extra day in productivity per month, per employee. That’s 12 full working days every year! It’s a virtuous cycle: happiness and better lifestyle habits drive more proactive and energized employees.
Also, this article from Harvard Business Review states that “organizations with highly-effective wellness programs have a 9 percent turnover rate, while organizations with ineffective programs have a 15 percent turnover rate.”
Moreover, this Deloitte report also shows that 60 percent of companies investing in wellbeing programs reported that it improves employee retention, and 61 percent said that it improves employee productivity and bottom-line business results.
The answer? Personal wellness coaching.
According to a Manchester Consulting Group study, coaching results in an ROI of almost six times the program cost as well as a 61% improvement in job satisfaction. And a study by Mayo Clinic proved that the results of wellness coaching last over time.
It only makes sense that a personal approach with support and accountability yields better results that any “one-size-fits-all program”. Achieving personal goals is hard. 80% of people fail to achieve goals on their own, so why would be expect our employees to see big changes with do-it-yourself apps?
Finally, personal coaching has an 85% engagement rate and, according to the ICF, 99% of coaching clients report having a positive experience after a few sessions.
Where to start?
Try sponsoring wellness coaching sessions with Journify.co for a small group within your company. With an 8-week program you can already see results. More info at journify.co.