First Responders First//

Modelo Is Thanking Healthcare Workers By Supporting the #FirstRespondersFirst Initiative

"Modelo has a tradition of honoring people’s fighting spirit, and right now no group is more deserving of support than the healthcare workers who are tirelessly combatting COVID-19."

The country is fighting a battle the likes of which we’ve never experienced before. We’re all making sacrifices to fight the spread of COVID-19 while finding ways to stay connected and to responsibly live our lives under current circumstances. But the true heroes are those on the front lines who are courageously caring for our communities, often without the protective equipment designed to keep them safe. 

Modelo has a tradition of honoring people’s fighting spirit, and right now no group is more deserving of support than the healthcare workers who are tirelessly combatting COVID-19. That’s why Modelo is humbled to team up with #FirstRespondersFirst. Our support of #FirstRespondersFirst includes: 

  • An initial commitment of $500,000 in early April to provide essential supplies and equipment to protect those on the front lines.
  • An additional donation up to $500,000 as part of Modelo’s #CincUp social fundraiser. This Cinco de Mayo, Modelo is encouraging people 21+ to celebrate from home while saluting and supporting first responders. For every public post on May 5 with #CincUp, Modelo will donate $1 to #FirstRespondersFirst. 

We’re also redirecting marketing resources to help raise awareness of #FirstRespondersFirst and thank frontline workers via a national T.V. advertising campaign that began airing in April. Through our Fighting Spirit campaign efforts, we proudly tell the stories of selfless men and women — from first responders to everyday Americans — who fight for others. Now, through our partnership with #FirstRespondersFirst, we’re eager to extend our admiration to the healthcare community.

To the brave first responders combating the pandemic, we cannot thank you enough. We’re also grateful to #FirstRespondersFirst and those behind this initiative, including Thrive Global, CAA Foundation and the Harvard T.H. Chan School of Public Health. During these trying times, remember, we all share the fighting spirit — and Modelo raises a beer to you.

Click here for information about how Thrive Global is supporting our healthcare workers on the front lines of the coronavirus pandemic, and find out how you can support the cause by donating to #FirstRespondersFirst.

    Share your comments below. Please read our commenting guidelines before posting. If you have a concern about a comment, report it here.

    You might also like...

    Photo courtesy of Bright Horizons
    First Responders First//

    Cisco Supports #FirstRespondersFirst to Open Four Bright Horizons Centers to Provide Free Child Care for Frontline Healthcare Workers

    by Thrive Global Staff
    Getty Images
    First Responders First//

    Shonda Rhimes Is Partnering with #FirstRespondersFirst to Support Medical First Responders

    by Lindsey Benoit O'Connell
    Anthony Padilla / YouTube
    First Responders First//

    “I Spent a Day With Frontline Health Workers and Here’s What I Learned”

    by Jessica Hicks

    Sign up for the Thrive Global newsletter

    Will be used in accordance with our privacy policy.

    Thrive Global
    People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.


    We use cookies on our site to give you the best experience possible. By continuing to browse the site, you agree to this use. For more information on how we use cookies, see our Privacy Policy.