Creating a women of color beauty company in the green beauty space is disruptive alone. However we also focus on customizable beauty products so that every customer can create the products that they need specifically. We also are education focused. There is a massive learning curve with becoming an all natural product user so we spend a lot of time and resources on helping our customer become educated on what actually works.
I had the pleasure of interviewing Tianna Bell. Tianna is the the Co Founder and Creative Director of Belle Bar Organic, a customizable, non toxic beauty brand that makes skincare and haircare. They specifically focus on bringing women of color to the green beauty conversation.
Thank you so much for doing this with us! What is your “backstory”?
I am one third of Belle Bar Organic. Belle Bar is female and family founded and run. I started this company with my mother and sister in late 2016. Belle Bar started off as a conversation over wine in my mother’s living room one October night. What we could never guess is what we dreamed of that night would turn into a real life business plan and a successful growing business with a buzzing community. All three of us had never worked in beauty a day in our lives. We just imagined creating a avenue where we can take control of our financial destiny as well as help others learn how to create their own “scrubs and masks.” Within six months of launching the website all three of us were full time and working insane hors. We have now grown the team to an amazing group of women that believe in the mission of bringing green beauty to women of color.
Why did you found your company?
We founded our company because we wanted to make it easy to create your own all natural beauty products. As products that you use every day we feel that it is of the utmost importance that they not only be good to you but good for you. As we went along in our journey we realized that there were so few beauty brands focused on making the non toxic versions of beauty products that women of color specifically use on a daily basis. We wanted to fill that void as well as educate women of color on how to use all natural ingredients to solve there beauty ailments.
What is it about the work you’re doing that’s disruptive?
Creating a women of color beauty company in the green beauty space is disruptive alone. However we also focus on customizable beauty products so that every customer can create the products that they need specifically. We carry over 120+ ingredients on our site that can be used to make face masks, hair masks, hair teas etc… We also are education focused. There is a massive learning curve with becoming an all natural product user so we spend a lot of time and resources on helping our customer become educated on what actually works.
We all need a little help along the journey — who have been some of your mentors?
A lot of my mentors comes from books and YouTube. As I am the marketing and creative department I look up to a lot of fellow marketers. I religiously follow Gary Vanyerchuck. I am also a huge fan of Seth Godin, Simon Sinek, Tony Robbins, Marie Forleo, Emily Weiss. As a creative Anna Wintor and Virgil Abloh really move me and help me be thoughtful about my aesthetic and artistic expression.
How are you going to shake things up next?
Our plan is to become the number one wellness beauty and lifestyle brand for women of color. We are extremely focused on creating our next product solutions as complete kits that will address a specific problem by being a built in regimen. We are also going all in on education and focusing on becoming a media company to help further support our community with the programming and articles they need to become experts themselves.
Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.
“If you are free you need to free someone else” — Toni Morrison
This is pretty much my whole philosophy on life. Once you become awaken it is your DUTY to reach back and try to awaken those behind you. Our whole education platform was created because of this idea.
“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
My mother, sister and I from the very beginning understood that if Belle Bar was to have any chance of success we were going to have to make a lot of sacrifices to make it work. We structured our lives in such a way that we need very little personal income for our basic necessities, so we reinvest pretty much all of what we make back into the business. Belle Bar Organic started off with an original investment of $4,000 from our small saving. From there we were able to grow the company to what it is today.
“If you are scared, do it scared” — Unknown
We all pretty much hate public speaking. Growing up I even had social anxiety, so to even be where I am now is some days unbelievable. As the Creative Director and head of all the outfacing for the brand it was up to me to represent our brand to the public. That quote has become a mantra for me. I no longer focus on trying to get myself to not be afraid. My focus is to just do the best job I can in any situation even if I am afraid.
What’s a book/podcast/talk that’s had a deep impact on your thinking? Share a story with us.
One of the first books that caused a fundamental mind shift within myself was RichDad/ PoorDad. Such a classic. Yes on the surface that book is about finance but for me it was so much deeper than that. For me it was disruptive to my thinking because it was the first time I learned that society wasn’t real. That there are multiple societies with multiple rules happening at any one time and if you are aware of that you can choose. Not only can you choose but you can bend the rules yourself and make your own reality. That completely blew my mind.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
I would love to have lunch with Emily Weiss. I think just hearing her thought process on how she makes decisions daily as well as how she structures the growth of her business would be invaluable to me. I have a lot of respect for what she created.
I would also love to have lunch with Virgil Abloh. He is one of the creative geniuses of our time and i am inspired by him on a daily basis. He makes me passionate as a creative director.
How can our readers follow you on social media?
I can be found at @BelleBarOrganic on YouTube, Facebook and Instagram. If you really want to chat join one of our fun Facebook groups. We get super deep into skincare and haircare.
This was very inspiring. Thank you so much for joining us!