Email marketing is one of the most cost-effective and scalable channels out there. But, without a healthy address list, you’re not going to get very far. You want to reach more potential leads, but knowing where to start can be a challenge. Here are eight inventive ways to grow your email list and drive your engagement.
Hire a conversion optimization agency
As a marketer, your plate is constantly packed with campaign metrics and strategy meetings. If you don’t have the time to grow your email list yourself, you can hire a company to help do it for you. Hiring a conversion optimization agency will make it easier for people to find your emails, and your list will grow even faster. If you’re ready to keep your workload manageable while increasing your market reach, partnering with an online conversion expert like those at Ampry is an excellent first step.
Promote your newsletter on social media
Convenience is king, and promoting your newsletter on social media is a simple way to get people to open it. When it shows up on their timeline, consumers can click to subscribe or opt-out without having to leave their feed. Try to use visuals and text in your tweets or your Instagram posts to generate visual interest and increase the click-through rate.
Write about your newsletter on your website
There’s one website where you’ll always have real estate to talk about your campaigns, and that’s the company website. Talking about the newsletter on your website will help drive traffic and boost your search result ranking. You could try starting with your most exciting or unexpected blog post and asking visitors to opt-in for more information.
Include a link in all your emails
Sending an email with a link to your newsletter gives people the choice to pursue more of your content. You can try using your company’s logo or adding text that tells them about the benefits of subscribing. Consumers like to make their own decisions, so just letting them know about your newsletter and leaving the choice to them can be a powerful tool in driving subscriptions.
Work with a partner to cross-post emails
You can team up with a partner company to cross-post your emails. This strategy makes it easier for people who want to opt-in via one of their platforms, and you can share the benefits between both of you. Consider partnering with an e-commerce business that wants to reach more people by sharing your newsletter or offering your followers a discount.
Collect emails at all your events
You can start collecting email addresses at all your events. This tactic helps you send people relevant emails and makes it more likely that consumers can benefit from what you say. You’re paying for the event space already, so you may as well seize the opportunity to keep in touch with interested parties.
Create new offers and discounts
You can always come up with new offers and discounts. Any holiday, time of year, or general wordplay can be a great time to offer a small discount in exchange for signing up for the email newsletter. The ROI of these discounts can be considerable, and it incentivizes consumers to spend money and join your email list.
Be unique in your writing
You should be unique in your writing. The person has hundreds of emails in their inbox at any given time, so your voice is your best weapon in standing out from the crowd. If you can create content that’s entertaining to read, you’re that much closer to hooking your leads.
Wrap Up
Next time your inbox looks sluggish, try one of these eight methods for growing your email list.