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Emmy Nominated Costume Designer Laura Frecon: “We all have the light within us to do good things; When we support the goodness in each other, we will accomplish greatness”

My favorite word of all time is “Namaste”. It is a word and gesture that says “The light in me bows to the light in you and within this, we are one”. That word remains relevant in my personal life and in my work life. Whenever I feel overwhelmed or stressed, I take a deep […]


My favorite word of all time is “Namaste”. It is a word and gesture that says “The light in me bows to the light in you and within this, we are one”. That word remains relevant in my personal life and in my work life. Whenever I feel overwhelmed or stressed, I take a deep breath and say Namaste. It helps me to remember that humans want to do good and be good. They want to help each other and support each other. We all have the light within us to do good things. When we support the goodness in each other, we will accomplish greatness.


I had the pleasure to interview serial entrepreneur, Laura Frecon. Laura has a passion for beauty, fashion, life and all things green. She has made her mark in the industry as a Costume Designer and is the CEO of Verte Luxe, where you can find resources and eco-luxury products for living a more sustainable life. As a Costume Designer, Frecon was part of the Emmy nominated team of designers for Mad Men. She has created costumes for legendary characters on shows and films such as True Blood, How to get Away with Murder, Men in Black 3, Nostalgia, Kong Skull Island, The Brink, Dinner for Schmucks and more. Frecon is currently working with Lou Eyrich on the Ryan Murphy Film, “Boys in the Band” for Netflix. Her love of fashion, beauty and design is what prompted Frecon to create Verte Luxe. She has chosen to dedicate her years of experience in the entertainment and fashion industries, as well as her love for the planet, to a deeper cause that not only educates people about how to live more sustainably, but offers them eco-luxury products to use in their daily life. Verte Luxe was born out of the desire to provide a resource for eco-conscious, ethical and sustainably minded people to have luxurious goods and services without sacrificing their values. With five pillars, including Wedding, Lifestyle, Fashion, Beauty and Home, Laura strives to provide her readers all they need to live a sustainable life.Frecon recently worked on the Lifetime Television Series, “American Beauty Star,” with an on-camera role of Wardrobe Director and behind the scenes styling the cast for each episode. She always makes a concerted effort to bring ethical designers onto the screen. To learn more about Laura Frecon, please visit www.laurafrecon.com and to shop eco-luxury goods go to www.verteluxe.com. Follow @verteluxelife on Instagram to get your daily green tips!


Thank you so much for doing this with us! Can you tell us the story of how you grew up?

Hi! I grew up on a farm and orchard in Pennsylvania. My family has a 250 acre fruit tree farm where we grow apples, peaches, pears, plums, cherries and pumpkins. We also have a brewery and hard cidery business and participate in farmers markets throughout the Tri-State area. From a very early age, I learned the value of our land and why we need to protect it. I grew up helping my family on the farm and working at our market and retail store. Most of my family are either farmers or artists. My dad is not only a farmer, but is also a jazz musician and my grandmother was an opera singer and musical theater actress. Music and the arts were always encouraged in my family. My uncle is an actor/playwright and my sister is a pianist. I was very active in music and theatre growing up, and worked in the local theater community throughout my childhood and teens. I went to college in Pittsburgh and majored in Theater and Business, with a minor in Environmental Studies. I then moved to New York to go to graduate school at the New School University/Actor’s Studio Drama School.

Can you share a story with us about what brought you to this specific career path?

I have always had a love for nature and the outdoors but also a love of the arts. I started acting, playing the piano and dancing at a very young age, so it was a natural progression for me to major in theater in college. I got very involved in environmental activism and helped to bring recycling to our university. I also helped to developed a reusable mug program, where students could bring their mugs to participating retailers to have their reusable mugs filled for a discount. This was a completely novel idea in the late 1990’s believe me! I ended up becoming the head of the Environmental Committee for our Student Government Board and decided to dedicate myself to helping the planet, no matter what my career ended up being. Through years of working in the fashion and entertainment industry, I have seen the mass destruction and waste that both of these industries produce. I wanted to do something to help make a change. This need to make a change is why Verte Luxe was born.

Can you tell us the most interesting story that happened to you since you began your career?

To me, the most interesting thing is the amazing people that I meet along the way. I love meeting the entrepreneurs who are doing everything it takes to develop products and goods that are ethically made, eco-friendly and sustainable and give back to various charities along the way. I love learning their stories, where they came from, who they are. These are the people who inspire me to build Verte Luxe and take it to the next level.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I have made many mistakes in both my Costume Design career as well as while launching Verte Luxe. Mistakes are what keep life humorous! I think the funniest mistake I made while launching Verte Luxe was trying to throw a huge vendor event without the help of a PR and planning team. I had no idea what it took to throw an event in LA. You need press, influencers, gift bags, promotion, advertising and a budget…..I thought I could just throw an event and post about it on social media. Big lesson learned. Thank goodness, about three weeks before the event, my best friend (who now handles all of the Verte Luxe PR) stepped in and took charge. The night of the event, it poured rain, which is usually a death sentence in LA…but because of her and her team, we actually had a really successful event. On another note, if you are going to do a raffle and have people give speeches, make sure you have a working Microphone (which I did not, haha!)

What are some of the most interesting or exciting projects you are working on now?

I am currently working on a film titled “Boys in the Band”. I am very excited and proud of it. The movie is set in 1968, one year before the Stonewall Riots that helped to encourage the Gay Rights movement. Here we are, 50 years later, doing the remake to support the rights of the LGBTQ community.

We are also in the very early planning stages of our next Verte Luxe event. We are partnering in with The Treehouse Bel Air to host a transformative day of experiences for our guests. This event is going to be amazing! It will be a Hi Vibe Eco-Luxe experience event where guests will be invited to shop eco-conscious vendors, participate in workshops like sound baths, tuning forks, yoga, vegan cooking classes, spa treatments, a tea ceremony and end the day with a gourmet plant based dinner.

I’m very interested in diversity in the entertainment industry. Can you share three reasons with our readers about why you think it’s important to have diversity represented in film and television? How can that potentially affect our culture?

1) Up until very recently, the entertainment industry was a white male dominated industry. Women were (and a lot of the times, still are) being paid less than their male counterparts. We are just as equal and should be paid the same as our male colleagues.

2) I am thrilled to see the paradigm shift that is happening in our industry. It is now more common to see female and minority show runners, producers and heads of departments. It is empowering to think of how far we have come when we look back to where we were ten years ago.

3) I think that as more women and minority groups are represented in this industry it will give the younger generations hope that their voice will be heard. To me, that is the most important change that can happen in this industry. Look at a show like “Pose”. That show gives a voice to the transgender community and helps to encourage people to use that voice to raise awareness and equality to the mainstream.

From your personal experience, can you recommend three things the community/society/the industry can do help address some of the diversity issues in the entertainment business?

1) Develop and projects with topics that address the inequality of the past and how to make it better in today’s world

2) Give better funding to documentaries and films that address environmental and social causes.

3) Help to promote female and minority directors, show runners and producers so they can feel encouraged to hire a more diverse cast and crew.

What are your “5 things I wish someone told me when I first started” and why. Please share a story or example for each.

  1. You are going to fail sometimes.
  2. As a creative, always put some money aside when you are on a show to take care of you in times when you don’t have a show.
  3. Go with your gut in regard to trusting people.
  4. If you really care about your business, you will sacrifice almost anything to make it succeed.
  5. As an artist, learn about business. It is not enough to just be an artist.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

I am a huge fan of physical exercise. As someone who works on set anywhere from 12–16 hours per day and is also building a start-up company, it is very important to hit the release valve once in a while. For me, that comes in the form of running, yoga, spin class, snowboarding or hiking. You need to find your own healthy release to help you re-set every week. Maybe it’s a massage, maybe it’s a book. Whatever it is, dedicate either one full day or a few hours every day to putting the work away and doing something that helps you to recharge for the upcoming week.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I think for me that movement is Verte Luxe. I want to grow Verte Luxe to a point where people have all of the resources, products, events, festivals, gatherings, EVERYTHING they need to live an eco, ethical, sustainable lifestyle. I want people to know that when they go to Verte Luxe, they are supporting like minded people doing amazing things for this planet. It’s a movement in itself. We want to have the Green City Series that goes around the United States and eventually the World, expanding eco-resources and information for the people of this planet.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

There are so many people who have guided me along the way. I would not be anywhere without my mentor in costume design, Mary Vogt. Mary and I have done over 10 projects together and she remains my sounding board and rock to this day. She is the reason that I am still in this business and I have her to thank for all of it. She is also a huge supporter in Verte Luxe. I started to develop Verte Luxe while working on “Kong: Skull Island” with Mary. I was planning my wedding while we were working in Australia and wanted to have an eco-friendly wedding in Pennsylvania. It was nearly impossible to find the right resources. When I told Mary that I wanted to create a space for people to have an eco-friendly wedding and to get all of the resources they would need under one umbrella, she said that I should make it a Lifestyle Platform. She is my biggest supporter and I will forever be grateful to her.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite word of all time is “Namaste”. It is a word and gesture that says “The light in me bows to the light in you and within this, we are one”. That word remains relevant in my personal life and in my work life. Whenever I feel overwhelmed or stressed, I take a deep breath and say Namaste. It helps me to remember that humans want to do good and be good. They want to help each other and support each other. We all have the light within us to do good things. When we support the goodness in each other, we will accomplish greatness.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I would love to meet Al Gore and Rachel Zoe. Al Gore was one of my first inspirations for environmental activism and helped me to stay true on my path towards eco-consciousness. I would love to meet Rachel

Zoe because I absolutely love her work and would like to collaborate with her on a luxury line that was made with entirely eco friendly materials, yet was as gorgeous as her existing fashion line.

How can our readers follow you on social media?

For Costume Design, please follow me at: @laurafrecon and www.laurafrecon.com For Verte Luxe, please follow us at: @verteluxelife and www.verteluxe.com

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