Are you an entrepreneur planning to design a website to present your products and services online? You might as well admit that creating a website can generate a lot of stress if certain arrangements are not made. Indeed, many entrepreneurs get away with a lot of frustrations after having ventured there in a hazardous manner. This is why Gilmedia have identified 8 mistakes to avoid if you want to succeed in your website design project.
1. Do not take the time to understand what you are being sold
This is an extremely serious mistake, when you receive a service offer and without knowing exactly what you are being sold, without understanding the ins and outs, or the terms and conditions (what you are entitled to, and what you are not entitled to), you just look at the price and you make the decision. You don’t take the time to analyze the offer maybe because you don’t have enough time or because you don’t understand the details.
2. Use the portfolio to make the decision
Intuitively, you can tell yourself that by seeing the sites that have already been designed by this same person or agency, you will have an idea of what he / she is capable of. At first glance, this isn’t such a bad idea, but it’s not ideally what should be done, for several reasons:
The agency’s portfolio depends on the clients it has had so far: It could be that it only had to work for clients with a fairly low quality requirement. In this case, it will only be able to deliver poor quality work to you.
3. Do not contact references
It is very important to contact the references of the person or agency you want to work with. It is recommended to contact about ten of them and to have interviews during which you ask questions, to understand the way of working of your future provider. Is he punctual? Does it deliver on time? Did he charge you additional fees? Does your site still work until today? Would you recommend them? It is important to know everything or to investigate your provider as much as possible before making your decision.
4. Be based on price only
Although it is understandable in today’s environment to rely on price when choosing an offer, it is not at all recommended to do so when it comes to website design. It is important to remember that this is exclusively a service and not a product. There is therefore no question of buying a product such as a chair, a table or a cabinet, etc.
5. Think the website will be exactly the way you want it
I know what I want and why I want it, I want the button here, I want this photo. These are often the demands of customers, often motivated by their egos. But that’s a mistake because very often they don’t know anything about websites. For this purpose, when you go for example to the dentist, it is he who issues the diagnosis and the appropriate treatment. Since you do not have dental knowledge, you cannot come and tell him how your teeth will be treated. It’s the same with a website.
6. Believe that the website will give you visibility
You hear this almost all the time. I want a website because I want visibility. In reality, it really doesn’t make sense, because the website is much like a place, a destination, a store. Creating a website is therefore like creating a place, a store. So it is not because we have created a store that people will necessarily come and visit.
7. Negotiate your agency or expert
We are in business, we buy and we resell, we discuss the price. This is how many think. At Gilmedia, we are less and less inclined to negotiate our services. Very often, by dint of negotiation, you can lead certain providers to accept your offer because of their charges and to make commitments that are difficult to sustain. In such cases, when the latter obtains another contract in which he is paid at the normal price, he may put your project on hold and end with the new contract first.
8. Do not include an extra margin in the design budget of your website
If you are told that the cost of designing your project and you are budgeting for it, you risk putting it at risk, because these types of projects are usually accompanied by unforeseen circumstances. It would be a big mistake to budget too tightly.