“Don’t hesitate to say “no” to people. When you say “yes” to one thing, you’re saying “no” to other important things without realizing it” With Simone McAlonen, founder of WAVE

Say “No”. Don’t hesitate to say “no” to people. When you say “yes” to one thing, you’re saying “no” to other things without realizing it. So err on the side of saying no because it allows yourself to create your career with intention. I had the pleasure of interviewing Simone McAlonen, founder of WAVE, a […]

Say “No”. Don’t hesitate to say “no” to people. When you say “yes” to one thing, you’re saying “no” to other things without realizing it. So err on the side of saying no because it allows yourself to create your career with intention.

I had the pleasure of interviewing Simone McAlonen, founder of WAVE, a new private workspace and club for female identifying entrepreneurs within the historic Los Angeles Athletic Club.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

After years of working a non-traditional career path as an artist and entrepreneur I finally landed in a corporate gig as the Marketing and Events Manager at The Los Angeles Athletic Club. It was a really unexpected career move for me, but ended up being a synchronistic fit for my particular career background. I saw a need at The Club for female community, since our membership is predominantly made up of men. I was inspired by a lot of women’s clubs that have gained popularity as of late, and at the time, there wasn’t really an answer to this trend in Los Angeles. I also have a lot of experience curating micro-communities and working with various women’s groups/causes over the years, so starting WAVE was a really natural evolution of some of the work I had done before I started working at LAAC. I pitched the idea and it was approved- and we suddenly had a new very exciting chapter to the company that I was in charge of

Can you share the most interesting story that happened to you since you began leading your company?

Something I think is really interesting is that creating this group has strangely mirrored my own personal career development. I was starting a new chapter in my career as I was starting this group, and there are some sort of meta-parallels between lessons I’d be learning at work while a similar subject was being explored amongst the WAVE community.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I definitely wouldn’t say this was a mistake, but anytime you start a totally new business up, it really takes other people a minute to wrap their head around it. An example of this is I think the name WAVE has caused a little confusion. People really want this name to be an acronym, and I even toyed with the idea of making it stand for something, but ultimately decided against it. The name is a nod to the different waves of feminism, and also a nod to us being created specifically for Southern California. But it’s funny how people want to make it an acronym.

What do you think makes your company stand out? Can you share a story?

WAVE is really unlike any other women’s club because it’s perched inside of a pre-existing social club. This means that members of WAVE have access to an incredible amount of additional perks that the rest of The Club offers. This also gives them the opportunity to network with men or learn from men who are experts in any given field, once they leave their co-working space. We also allow WAVE members to bring a limited number of male guests with them to the co-working space, which is pretty different from most women’s groups.

Are you working on any exciting new projects now? How do you think that will help people?

I have some really exciting, really big plans for WAVE for 2019. I can’t go into specifics yet, but a lot of these projects are really focused on highlighting the successes of women who are killing it in career paths that are not traditionally female. A lot of the programming for next year really involves women teaching other women their skills/knowledge. There’s really nothing better than women helping each other.

What advice would you give to other female leaders to help their team to thrive?

I think being a strong leader requires you to have a strong vision about where you are leading people. So, trust your vision, get really clear on it, then make sure you don’t compromise it. You can pivot, but make sure you are always aligned with your original intention.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

Yes! My boss Cory Hathaway actually. He is very supportive of my work and open to my vision for things and he gives me the space to make things happen. He greenlit this whole project and trusted me to put it together very early on in our working relationship, I think because he recognized my passion for it and saw the potential.

How have you used your success to bring goodness to the world?

I feel like WAVE in and of itself is such a positive thing- it’s a community of women who are helping each other grow and it’s very exciting and powerful thing to be a part of. I want to help as many women as possible become as educated and powerful as possible, in whatever way they desire.

What are your “5 Leadership Lessons I Learned From My Experience” and why. (Please share a story or example for each.)

Say “No”

Don’t hesitate to say “no” to people. When you say “yes” to one thing, you’re saying “no” to other things without realizing it. So err on the side of saying no because it allows yourself to create your career with intention.

Protect Your Work

Fight for credit for the work you do. Establish your role/title before you begin working on the project.

Trust Your Vision

If you compromise your vision and you fail, you’ll always regret it.


I define integrity as having your words, actions and intentions being in alignment. When you can live your life in integrity even down to small seemingly insignificant things, your actions give your words so much power.

Practice Self-Care

Go to therapy, meditate, work out, and have a full and fun social life. Living a healthy and joyful life will make your work more creative and better.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would want to encourage people to question everything they have been taught and really think for themselves. I think individuality is so important and our society could really benefit from getting away from so much of the “group think” that happens. My favorite kind of person to surround myself with is a rebellious free-thinker who challenges the status quo. I believe that thinking critically about your surroundings makes the world a better place.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite quote is, “If you want to tell people the truth make them laugh, otherwise they’ll kill you” by Oscar Wilde. Being honest and living an authentic life is really important to me, but I think it’s honestly a harder way to live so it requires a sense of humor!

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

Oscar Wilde! But he’s dead. So, Oprah?

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