Community//

Don’t get used to the new normal. Look up instead.

For more than six months, we’ve been trying to figure out how to make work work. We’ve shared tips on working from home, and chosen the perfect virtual backgrounds. We’ve scheduled endless numbers of standup meetings, and gotten really good at using emoji. The narrative has been, “Get used to the new normal. If we […]

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For more than six months, we’ve been trying to figure out how to make work work.

We’ve shared tips on working from home, and chosen the perfect virtual backgrounds. We’ve scheduled endless numbers of standup meetings, and gotten really good at using emoji.

The narrative has been, “Get used to the new normal. If we are going to be in this for a while, let’s make the best of it.”

But that’s exactly the wrong approach.

This is not the new normal; this is a holding pattern.

Organizations are circling above what used to be their work, waiting for the all clear sign. When it comes, most organizations will return to business as usual with a few perks along the way, such as more working from home.

But that’s not the only option.

Instead of waiting to land, you could decide to fly upward.

The digital workplace journey

The digital workplace happens when organizations shift the nucleus of work away from the office. It’s not an instant event, but a journey. Just as an aircraft doesn’t suddenly leave the earth’s atmosphere, the journey to a digital workplace happens over time. You may not realize how far you’ve come until you look down from 50,000 feet.

But the journey upward is not easy.

It’s hard because it requires you to rethink everything you knew about work. A digital workplace redefines collaboration, productivity, leadership, culture, and technology. Old habits that worked fine when you were on the ground no longer make sense when you are flying through the air.

The journey is hard because there’s not a clear roadmap. There aren’t signposts along the way that make sure you are on the right path and tell you how far you have to go. You’ll feel like you are guessing and building the plane’s capabilities as you go.

The journey is hard because it requires a higher level of training. Pilots need more training than bus drivers, and use strange terms like roll, pitch, and yaw. On the digital workplace journey, you need to learn new terminology like asynchronous communication and distributed decision making.

To climb higher, we need to share more

Organizations who chose to fly up need help. If they try to do it on their own, they may crash unexpectedly.

Digital companies need to know the core issues. They have to help teams who are drowning in digital messages. They must retrain their leaders on how to take care of people they only see ten minutes a day. They need new ways to track productivity when they can’t see people working at their desks.

Digital companies also need to connect and share with each other. We are all learning and experimenting and now is the time to share as much as possible.

Thankfully, there are pioneers who have been flying for a while and are a few thousand feet above us. We can learn a lot from how they got there.

Digital Workplace Day

To help those who don’t want to go back to the ground, we are hosting the Digital Workplace Day on October 6th. It is 24 consecutive sessions on the core issues that digital leaders need to know about how to get to the next level.

Each session features panelists who have something to share from their own journey. We’ll discuss topics such as moving beyond email, self-managed teams, creating a healthy digital culture, and maintaining innovation.

The future of work is not something that will suddenly be given to us. The future of work will be created by today’s leaders who decide to do something about it.

Don’t get used to the new normal. Use the discomfort of the moment to spur you on to something new.

If you feel like you are stuck in a holding pattern and want to take your organization to the next level, join us on October 6th for Digital Workplace Day. If we take the journey together, there’s no limit to how high we can climb.

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