Let me say this up front:
Who ARE those women? Some kind of entrepreneurial bandits?
And what kind of message are they perpetuating?
That if we only TRIED harder, worked smarter, (invested in their program, perhaps), changed our mindset, BELIEVED in ourselves more, we could have that too?
We’re women. We’re glorious and clever and capable and full of brilliance.
But we’re not robot circus performers.
And you, Femmepreneur of the Year, with your fabricated fairy tale pitching your online course and your husband who really works FIFO so you can write your passive income attracting content all day, you’re hurting us.
Although some of the fierce female Facebook forums would have you believe otherwise. *
I’d like to encourage you to QUIT MAKING IT SO TOUGH FOR YOURSELF.
Are you juggling a job, contributing to or paying a mortgage, supporting children, negotiating with a husband or significant other, and wanting to branch out and work your passion for profit?
Can you see how you might need to take a slowly, slowly approach to the entrepreneurial life rather than chuck yourself in the deep end (even with that fab program you purchased from the internet?)
And look, there’s nothing wrong with the deep end.
I know for me, the pressure of having to be a substantial provider (my husband would like me to mention a little less the fact I out earn him) to the costs of running our family ensures I am not taking any mental health days.
Every work day is a work day, and I treat it as such. I am the toughest boss I’ll probably ever have.
The deep end works for me.
Here’s what my bridge between day job and Queen of my own Copy Empire looked like:
My two “jobs” are now completely symbiotic. I try out new things at work, and implement them in my business, and I learn amazing things being a business woman, and bring them enthusiastically to my employee role. (And the Business Manager makes the best coffees!)
Now, I’m sorry if that seems a little less exciting than “I found my passion, quit my job, and now I’m a WonderMum with a perfect blow dry and good skin”.
But with life comes responsibilities, and I wasn’t going to risk the security for my sweet faced responsibilities without a good chance I was going to be able to make my small business work.
I don’t know how it is that I came to be the kind of person that suggests a sensible financial plan and adequate resources to quit your day job, because I’m naturally impulsive and money and I kind of used to be allergic to each other, but I’ve gotta say; you’ve just gotta do it.
because you couldn’t afford the never-ending insurance (you need PI if not PL as well to be a me), the web presence, the dosh to keep learning new skills, increased electricity, association memberships, start-up costs, stock and inventory, tech support… and the space to build a brand so that you can actually charge enough to cover all that (oh, and still feed your family in the way they were accustomed to when you were working for someone else).
And if you’re not going to fit in with the aforementioned FOTYs because you’re “side hustling” *gasp* — you don’t need that kind of negativity in your life anyhow.
There are plenty of women in business out there right now ready to be your biz buddy, give you guidance, help you when you get stuck, and steer you clear of business coaches with expensive hair dos. I found some in my wee corner of the backwaters of Perth, both locally and online, so you will be able to too.
Late last year I was invited to sit on the Committee of my local Chamber of Commerce. I was introduced at the AGM as “our local success story”. It gave me real pause because I am a one woman show figuring it out week to week who has so far been able to cover my costs.
Is that “successful”?
I guess so; 18 months after I started I am still in business and it’s growing. I know lots of small business folk that weren’t that fortunate their first time around.
Luckily, we’ve never been a FIFO family so my kids were used to baked beans for dinner and holidays in Mandurah, rather than Mauritius, so we’ve not taken a big step backwards for me to be able to follow this dream.
Because I am “our local success story”, I feel qualified to give you this advice:
It’s perfectly OK to want to create something of your own. But do question the kind of CEO you will be.
Perhaps you can launch something spectacular without telling the boss to go take a hike.
Or, do what I did, and check out the possibility of getting a different job with no “take home” work — something simple and in and out you can do just to keep the dollars ticking over.
Consider the risks, minimise the dent, build a bridge and start making your way across to Business Owning Woman.
You might get half way across and find that sweet spot between part-time work and side hustle that is the exact right fit for you.
If you want to live there, go ahead and do that, boo to the business “should” FOTY. (And their hair. How dare they?)
OK, yes, I have hair envy.
Whatever combination of hustle/job/empire building you need to wrangle to make it work for you, that’s the right one.
I run a fierce female Facebook forum for women in business. My girls are smart, savvy, kind business women so I know I’m painting with a broad brush here. And not all business coaches are dodgy, not by far. In fact, a couple have changed the way I business… and live.
Jay Crisp Crow is a multi-award winning writer squeezing joy from life in the Perth Hills with a scrumptious tribe. She squandered her Literature studies majoring in Creative Writing for 13 years in corporate communications before investing in her own gig. She mainly writes and edits copy for websites and branding, but also has a social media savviness that can look, from the outside, like addiction. It’s not. She promises. Before life as a writer/super mother, she sang on the back of Monster Trucks for a living after becoming too plump for cheerleading. She still has her pom poms. You can find her at www.crispcrow.com.au
Originally published at crispcrow.com.au on January 27, 2017.