Expensive custom diamond blings have become an iconic part of hip-hop since the beginning. Many hip-hop superstars are seen wearing these must-haves in album cover shoots, awards shows, and many public appearances throughout the years. As they say, the bigger, the more expensive, the better. However, there is a jewelry brand that is changing the game of custom diamond jewelry, Luxe VVS Jewelers.
Luxe VVS Jewelers effortlessly made their way to the top and seized the golden opportunity of working with the hottest names in the industry, high-caliber hip-hop artists such as NLE Choppa, and they have customers from Los Angeles all the way to New York. And it is easy to see why.
The ubiquity was easily gained through standing out for only offering high-end, excellent cut, VVS quality diamonds, making them the first jewelry brand in the world to offer only VS and VVS diamond clarities—two of the highest diamonds they have to offer. Besides, the guaranteed top-notch quality is the one-of-a-kind detailed craftsmanship that makes their artistry stand out among the rest.
The process begins with a one-on-one phone consultation where their jewelry specialists discuss design ideas while maximizing each client’s budget and finances. Their dedicated designers will then masterfully craft a jewelry piece tailored to the client’s tastes and requirements. The design will be outfitted using digital 3D models and moldings, which will be subjected to the client’s approval.
Despite creating pieces for the ultra-famous celebrities, the jewelry brand believes that it should not just be superstars who get to wear custom-designed jewelry. Founded by Brandon O’Neal, Luxe VVS Jewelers disrupted the industry by making celebrity-quality jewelry attainable and available to the public and introducing a new way to position jewelry: as an everyday luxury. They have since focused on making diamond jewelry affordable to the general public. This makes affordable celebrity-quality jewelry not only its company mission but also their specialty.
“I see us getting deeper into the hip-hop industry, considering that our creativity and influences stem from the history and current trends in hip-hop,” Brandon shares. “Traveling from celebrity to celebrity and delivering pieces is always a fun experience, but we also want to have created thousands of amazing pieces for the public as well, our everyday customers, by that time.”
Everyone knows that the world of custom jewelry is a profitable one, but Brandon wants to put Luxe VVS Jewelers on top not only for the dollars but also for the sake of art, creating timeless pieces for the world to see. “We want to make pieces that are placed in museums one day, or at least are iconic in both the hip-hop and jewelry industry,” he reveals.
Luxe VVS Jewelers’ guaranteed level of client satisfaction and brilliant custom work proves why they are the industry’s biggest jewelry name today.