Running an online business can give you the freedom to earn money from anywhere in the world. You can work whilst travelling and make money on your own terms.
Working less hours, travelling the world and taking the time to relax as and when you please is all possible whilst running your own online business.
But in order to build a profitable business, you need clients.
Here are 4 digital marketing tips that when implemented well will create a flow of clients, giving you the freedom to focus on the things you enjoy.
Build a Targeted Audience
There are many different ways to build an audience. You can build an email list, you can use social media, create a facebook group or attend networking events.
Whilst it’s important to build an audience, it’s essential to build a targeted audience comprised of your ideal customers or clients. There isn’t much point in having a huge audience that isn’t interested in the services you offer. An engaged audience that is actively interested in what you do is ideal, even if your audience is quite small.
Defining your target audience is essential. Make sure you know exactly who your ideal clients are and create compelling content that resonates with them.
Whether you are using email marketing, sales funnels, social media or content marketing, once you have built an audience, a lot of your marketing can be done on autopilot, giving you more freedom.
Optimize Your Website For Search Engines
Search Engine Optimization (SEO) is the process of making sure a website is visible on search engines. SEO is one of the best ways to get more people viewing your website. Whether you are looking to get more people reading your sales or services pages, or more people viewing your blog posts, an SEO strategy will enable your to increase your web traffic and drive your ideal customers to your content.
Millions of people use search engines to find products and services. If your business isn’t searchable you are likely to miss out on potential customers or clients.
SEO enables you to attract new clients without paying for ads or constantly posting on social media. Once your website is showing up for relevant search terms, you will see an increase in your traffic levels as well as more enquires.
Search engine optimisation enables you to target your ideal customers or clients as they are actively searching for the products or services you provide. You can reach a highly targeted audience that is looking for the exact services you offer. This results in more people viewing your content, more people contacting you and more people hiring you.
To increase your search engine visibility, optimise your web pages by including meta descriptions and page titles. You should also include a H1 heading on every page and include your keywords naturally with the content of your pages. Write quality content and promote your content to acquire links.
A well optimised website that is visible in the search engine results will bring your ideal clients directly to you, even whilst you are travelling, relaxing or focussing on other tasks.
Incorporating video into your marketing strategy is a great way to be more visible and reach more people. Video enables you to share your expertise, showcase your services and interact with your viewers. Streaming live such as via Facebook live is an ideal way to engage with your audience. In order to attract clients, you need to be visible, using video is a great way to get noticed.
It doesn’t take long to record a video, videos are also likely to get more engagement on social media than other types of content.
Organise your content and plan in advance
Planning your content well in advance will enable you to get ahead and stay organised. Creating a content calendar is a good idea so that you can work out exactly what content you are going to post and when you are going to post it.
This doesn’t just refer to social media. You can plan all your content in advance including blog posts, landing pages, lead magnets and video content. Some people map out their contentmonths ahead whilst others prefer to plan weeks of content at a time. You can also plan your content on a weekly basis but the more you can plan ahead, the easier it will be to implement your content strategy.
Social media scheduling is essential so that you can schedule a number of posts at once without having to worry about each individual post.