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Diana Detrini of VentureBee: “How to draw from your source of inner power”

Draw from your source of inner power. Everyone has a source of inner power that fuels them. It is what we draw from that serves us. Determine what will allow you to shine and focus on delivering what you know you are capable of giving. We all have something that makes us great. When depression […]


Draw from your source of inner power. Everyone has a source of inner power that fuels them. It is what we draw from that serves us. Determine what will allow you to shine and focus on delivering what you know you are capable of giving. We all have something that makes us great. When depression rears, it is largely due to inaction. Yet action is the greatest antidote for depression.


I had the pleasure of interviewing Diana Detrini, the queen of unnetworking and CEO of VentureBee. VentureBee is a company is bridging the gap for solopreneurs, entrepreneurs and small businesses who could be on the brink of failing by connecting every user to a professional coach, free resources, and a community of collaborators so that success is enjoyed communally.

96% of businesses don’t reach their 5th birthday. That said, the company quickly matches its entrepreneurs to people within the network who then provide immediate support in business administration, sales and operations, effectively enhancing profitability and business acceleration in all areas.

We met way back in the day, as kids on the playground, ushered by teachers from the french school system all of whom strictly adhered to the curriculum, but many of whom gave us the opportunity to love, create and grow, empowered by the diversity of our parents who had landed as dreamers to Canadian shores.


Thank you so much for joining us! Can you tell us a story about what brought you to this specific career path of coaching leaders

What are you going to do with a thousand people in the room? Can you talk to a thousand people? Take a look at some of these networking events out there and you will see that people are mainly around looking for customers. Networking has been cited as the number one unwritten rule of success in business and yet men have much better networks than women, so this is what prompted me to form this group.

I got triggered where I stood in the old paradigm of sales and networking where I had been serving as a representative in the industry for 22 years. I began to recognize that I would go to these networking events looking for a way to launch my own business, feeling generally shitty about things. Every time I left, I would return home with a sense that I had won the battle but lost the entire war. No contact ever yielded a meaningful relationship and everyone seemed more obsessed with how many cards they could get rid of from their last set of vista prints than in making genuine and lasting connections.

The concept of unnetworking is the work of getting a small group of people together who genuinely want to meet and learn about someone other than themselves. We do not have business outfits, we do not don skirts with heels with smart chignons, we simply get together and eat great food, while meeting other amazing women who would like to grow from knowing each other. In the process, we accelerate business so that there is a financial benefit to being present.

We are committed to putting people in front of their exact match to yield more business and dedicated to serving every single individual. This is the story of how I left a six-figure career with millions in assets to working for myself at home two small children and a mortgage. With my husband and I, and his two kids from a previous marriage, we are now six. I left the trappings of financial success and a miserable life for a chance at happiness. I took a leap of faith by leaving a ten-year relationship that I was no longer motivated by.

I took out a home equity line of credit to fund my dreams. I have been costing money over the last two years and it has been a very big commitment to choose myself over safety.

My emotional leap came just after I hit my emotional bottom. I knew in my heart that my financial safety net might disappear but I was ready to take that risk. The grit for me was accepting that the worst-case scenario is that I would have lost all my money and not have succeeded in my new career. This in itself, for me is worth the try. Once you take that leap, there is no coming back.

Once you put both feet on the boat, you know that you can’t lose. But the caveat is that you have to put both feet into the boat to know that you can’t lose. That took $60,000 of coaching and grooming in the last ten years. That home equity line of credit was more like a $200,000 line of credit.

I made investments in leadership and in myself. Yet, I hated many of these leadership developers. They were from fru fru ville I kept reminding myself and yet desperately I craved to be them. My spiritual awakening came when I discovered that I had been hearing the voice of my parents all along. Grit means choosing myself over safety. These leaps are costly and there are many risks attached.

I know now that I can never return to the person I was, with no integrity, swimming in a bloodied sea of sharks, not loving the work that I live. Most people would have lived and died having been a good follower, but I can tell you that if you aren’t doing what you love, you’re gone. We are reacting to something that’s going on right now. This is that we must live life and lead with passion and with purpose. Today, this is the work I teach.

Can you share your story of Grit and Success? First can you tell us a story about the hard times that you faced when you first started your journey?

I hated my former life so badly but was forcing myself every day to accept my fate as a client services rep for a dull company with no purpose. I had a nice life by all accounts. My partner of ten years was wealthy by American standards. I myself was making a nice six-figure salary. An oven vent for the main kitchen cost something like $20,000 to replace. We would check for which of the latest model of Sub Zero appliances to buy and which vacation to take over the two weeks I was allotted. I had been told over and over that it would be crazy to walk away from my life and yet I felt crazier than ever staying in it. My mind began to work against me. My anxiety was at its peak. Coupled with the depression of not having self-actualized yet, I began to reel. I had to walk away. To start over from scratch. I was miserable at work, suffocating under the cloak of bureaucracy and protocol and the absolute lack of creativity made each day harder to process.

Where did you get the drive to continue even though things were so hard?

The moment I decided that I would take that leap of faith and discover what leadership and integrity meant to me, I began to restore back to my former self. That’s the thing about The Leap, and I do call it that. You have to decide to take it and right then and there. My mother expected that I should be married and with children at home by that time and I could not provide that perfect picture image for her in the moment. I was living my life for someone else’s dream when it finally occurred to me that if I began to seek the advice of various mentors, who gave me a series of books to read and podcasts to turn to for my voracious appetite. I ripped The Secret apart, studied the laws of the Universe, the Abundance Mindset, EFT, Tapping, Six Sigma. I secretly chided these leadership coaches in the beginning for seeming so enlightened and I craved the same for myself. Learning is what anchored me.

So how did Grit lead to your eventual success? How did Grit turn things around?

I learned humility and began to accept that I did not know what I did not know. I sought help from mentors who had successfully created their empires despite hardships. I had a curriculum that I studied from. One clear benefit is my confidence around Six Sigma training. I strive to be the best at building leaders and giving them the tools to be unshakeable.

I got dumped by a toxic relationship and hit rock bottom. I had to learn that I was stuck in a victim type mentality, learning that I was always blaming others and not looking internally for what was wrong in my life. I had to learn that I was the person that was making my life bad.

The Universe was rapping at my door telling me that it was time to move on to something else. Growth, expansion and creativity, thank god, is a forever job.

I got pregnant and quit smoking simultaneously. I truly thought I would be a smoker for the rest of my life. I truly believed that I was going to be living with the shame of not being able to quit. The joy of having the ability to bring new life into this world through my daughter Rebecca helped me to remember that I could also do the same in my own life. I was finally in a non-toxic relationship with my now-husband. I learned that there is such a thing as integrity, what that means to me and how it serves a greater life purpose.

So, how are things going today? :-)

Unbelievably well. Since my leadership training is now complete, I am doing so much more than I ever could have hoped to work in a corporate environment. Of all the things I am most grateful for, I get to influence legions of women and men who seek support in what they have chosen as careers. I extend tools for them to accelerate in business, financially, spiritually and operationally. I could have physically done all of this before. I just was unable to do them physically. My mind would not allow for it. Now the disaffection does not stop me. I still get anxiety but am able to master my workload and that of my clients, successfully.

It’s prevention that I have mastered. I am a novice at recovery. I am still learning the art of recovery. When my gremlins rear their heads again telling me to quit walking this tightrope, that I could opt to watch Oprah, binge on food and go on welfare, that is when I remind myself that this is my life today and I am now in a place that I manifested from scratch. What I do have now is a dedicated membership and a dedicated following. I also have truth and clarity — something I had always wanted.

Can you share a story about the funniest mistake you made when you first started teaching entrepreneurs? Can you tell us what lesson you learned from that?

I truly thought leadership meant something different. I admit to thinking that being a leader meant that you had to have everything all figured out, that you never get upset or that you are unshakeable and that you have all of the answers to every question. I remember someone telling me that it would take 10,000 hours to master a given craft and set out to do just that the moment I heard it. Decidedly, I have committed 10,000 to leadership training but have not yet put in 10,000 hours of recovery from unresolved traumas, so this is why I always say that I have not yet mastered recovery.

What do you think makes some companies stand out more than others? Can you share a story?

Steve Jobs did a fantastic job of telling this story. It was a story that could only be told backward and it reminds us why reverse engineering is still such an important concept. It dawned on me at the time, that in the moment, one does not know that one is plotting data points on a chart, but the enlightened is actually brilliant at connecting the dots in the process of attaining a given end goal. Jobs did this brilliantly in his speech about connecting the dots. How masterful to leave a legacy in which people can use their cell phones to process information and data as they would a computer at a desk. Successful companies are the ones that work masterfully to attain their end goal so that they can affect their user in the way it was intended.

Which tips would you recommend to your colleagues in the industry of entrepreneurship to help them to thrive and not “burn out”?

1. Have the courage to be willing to fail. Let the ego aside. Be willing to lose your money, your reputation, your pride and everything that you value to pursue your goals so that you can live your life’s purpose.

2. Let go of negative people. It’s never easy to relinquish a relationship you’ve had over a number of years and even less so when the person is tied to you by bloodline. In order to self actualize, you will have to take control of the naysayers and operate without asking for permission to exist. If you live your life according to what makes other people happy, you will only be as happy as others will allow you to be.

3. Own your worth. Focus on what you need to do to live your very best life. Many people wander through life wishing that they could live in someone else’s reality. This breeds contempt and jealousy. Instead of scrolling your life away on Instagram, think to yourself, am I focusing this moment on being the best at what I enjoy doing? The strength you will garner is drawn from overcoming obstacles.

4. Draw from your source of inner power. Everyone has a source of inner power that fuels them. It is what we draw from that serves us. Determine what will allow you to shine and focus on delivering what you know you are capable of giving. We all have something that makes us great. When depression rears, it is largely due to inaction. Yet action is the greatest antidote for depression.

None of us are able to achieve success without some help along the way.

Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story?

I am truly grateful to my husband for giving me the support and love to grow my coaching business to what it is today. We came together each of us from failed relationships and built on this concept of the blended family despite whatever comments were circulating at the time about what we should or should not do. Love and marriage can happen at any time and I created my family later on in life but this is a message to all of us that it is possible to live in your familial bliss. I am grateful to myself for making the tough choices that brought me here. To thine own self be true.

How have you used your success to bring goodness to the world?

Venture Bee doesn’t offer a landing pad. Have you seen at the airport that there is a slow-moving sidewalk? The motivator is what they call it. What I do is to put you on a slow-moving sidewalk moving in the way of your dreams. You have to understand that once you are moving to the other side, you’re there. You can get off the ride at any time, but it will also mean that you aren’t moving forward. We are afraid. I know that every being is natural, resourceful and creative. We have just been fed old stories that our only job in life was to be an amazing employee. We had been sold a bill of goods over so long that we didn’t even realize that by the age of adulthood we weren’t making our own decisions, the decisions were being made for us. This is an encapsulation of my story, of being pressured to conform to the norm which was assigned to me at birth about whom I should marry and when, and what career to have and where I might live. The Universal truth exists outside of what I am providing. Wholeness exists outside of what I am doing. My success is my ability to allow people to choose the story they would like to have.

*You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

My work would be to create a safe place for entrepreneurs to curate the resources and coaches that they need to become satisfied that they are living the best life they can. I strongly believe that the opioid epidemic can be attributed to a lack of opportunity and quiet sadness about the current state of existence. My movement would seek to eradicate all of that. And quite fortunately it does. Venturebee.com is bridging the gap in which entrepreneurs and small businesses fail by connecting every user to a professional coach, free resources, and a community of collaborators so that we can all succeed together.

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