I enjoyed a presentation this week about developing your company’s brand and what that means to the success of your business. While I didn’t agree with every point the presenter made, we couldn’t agree more about one thing: team culture. He suggested really digging in with your employees to learn what they know or think about the brand of the company, why they came to work there, and why they stay. Why ask your team? Because that is exactly what they are exuding to your customers. If your team is unclear on the brand, the vision, or the higher purpose of your work, it can’t possibly be accurately represented to your customers.
Is it really that simple? Get clear on your brand and purpose, make sure your chosen team of awesome people are brought in, and they make your business soar? Well, yes, kind of.
Culture may be simple, but not easy.
It may be simple but not easy. If it were easy, everyone would be an amazing leader with engaged teams that set new sales records every month. Since it takes a lot of effort, not everyone succeeds. So, how do you bring more of that success to your team?
If you are clear on who you are and include your team in that journey, your company culture will be a place where innovation, engagement and potential can soar. Your business and sales will reflect the environment you create!
Originally published at www.teamawesomecoaching.com