Creativity is Good for Business

Creativity is proving to be an essential skill in the workplace.

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The workplace is changing. Where hard skills have historically been the most important aspect of hiring and training, there has been a shift in mindset. Business leaders around the world are embracing the relevance of creativity in the workplace. And rightfully so. Creativity is so much a part of our innate human nature — it can be argued that it is one of the most important skills to nurture if we are to tap into our full potential at work.

The definition of creativity is the use of imagination to produce original ideas. Therefore, by putting those ideas into action, the act of practicing creativity encourages audacity, boldness and courage. Characteristics good businesses value at all levels of their organization. In our work at worksmart, workshop participants experience the creative process through arts & crafts. But the lessons are not about improving artistic skills (although you might discover some hidden talents) — it is about putting your innate creativity into practice. To exercise those often dormant creative muscles through thinking and doing.

Many companies who instill and encourage a creative mindset have discovered that this leads to innovative thinking, better performance, increased satisfaction, and yes, even positively impacts the bottom line. Rachel Light, Associated Director of Global Employee Engagement at Cornerstone on Demand states, “Taking a creative approach to our employee engagement program has directly impacted our team’s productivity and employee satisfaction.” Cornerstone is a leader in building employee engagement opportunities, which includes hosting bimonthly Development Days, where employees around the world can register to share their creativity and learn from each others’ talents and interests throughout the day.

Designing a creative work culture is proven effective in providing positive impact on an individual and collective level. The challenge becomes embracing the messiness of creative thinking and change. By nature, creativity entails doing something new, and just as it is with anything new, there will be mistakes and there will be failures. But if we are willing to be patient, learn from our mishaps, and continue to foster a creative culture in the workplace, the benefits of innovative thinking, confidence, and daring boldness will permeate throughout both individual performance and the sustainability of your business.

Watch my TEDx Talk: ‘What if?’ The Life Changing Power of Curiosity and Courage

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