Beverly Hills has gained global renown for housing the ultra famous and the wealthy but now Mayor Lili Bosse and the Beverly Hills Conference and Visitors Bureau (C.V.B.) are making strides to shift how people define wealth and success with their innovative approach to real wellness.
The new Beverly Hills Wellth campaign launched On May 11th, 2017 with Wellth being a play on words coined by author Jason Wachob in his book Wellth: How to Build a Life, Not a Resume. According to Wachob Wellth is about a new definition of what a good life really is. As Wachob says, “The good life is no longer just about the material — instead, it can be found in a lifestyle that is devoted to mental, physical, and emotional health.”
The idea is that by incorporating five pillars‒ Move, Eat, Restore, Gratitude, and Explore‒ into one’s daily life, one can attain new levels of happiness and wellbeing.
A number of celebrities and wellness experts are involved in the campaign, including supermodel, actress, and longtime wellness advocate Christie Brinkley, who is serving as the ambassador for the initiative. There are also expert representatives for each pillar of the campaign: yoga guru Caley Alyssa (Move), plant-based master chef Matthew Kenney (Eat), Feng Shui master Dana Claudat (Restore), Bodyism founder James Duigan (Gratitude), and A-List meditation expert Charlie Knoles (Explore). What’s most fascinating though about what Beverly Hills is doing is that it can potentially be scaled to other cities across the US and even internationally. Every city could select key ambassadors and highlight healthy places to eat, stay and explore locally.
Bosse and the C.V.B. are also enlisting the involvement of hotels and restaurants across the city — which are offering healthy, plant-based meals and Wellth room and spa packages — to accomplish their mission of offering a holistic wellness experience to Beverly Hills’ visitors and locals. Tourists can pamper themselves with special Wellth spa packages during their stay at historic hotels like the Beverly Wilshire (where Pretty Women was filmed) or experience the healing power of ancient treatments at the world renowned Spa on Rodeo regularly frequented by celebrity clientele. Visitors who are looking to take in the stunning view of the Hollywood Hills should check out the rooftop cabanas at the Montage Hotel, where they can dine at The Rooftop Grill or Geoffrey Zakarian’s Georgie restaurant. The Montage is also participating in the Wellth initiative by offering complimentary Spa Montage credits to their visitors.
Bosse is committed to setting a powerful example for how other cities and mayors can build a strong community and a health conscious city. “From my perspective, both people and cities need to be healthy from the inside out,” says Bosse. Another way Bosse is implementing this healthy lifestyle in Beverly Hills is by offering S.O.U.L. (Seek Original Unique Learning) sessions that are offered monthly to the public. Deepak Chopra, best-selling author and meditation expert, led a guided meditation session on City Hall grounds on May 12th as part of this month’s SOUL Session endeavor. The city will continue to offer similar sessions throughout the year, as it continues to make wellness a priority within Beverly Hills and, in Bosse’s words, “encourage other cities to make wellness a priority”.