Use resumes as a screening device to deal with the deluge of responses to help-wanted ads, to get past this ! Your best executive resume must quickly answer this question: “What can you do for me?” That’s the question going through every employer’s mind as he or she reads your resume. If you can clearly explain the good things you can do, then prove you’ve done them before, you’ll greatly improve your chances of being called for an interview. Remember that you are a slave to the written words and can’t easily take them back. A quickly thrown together resume reflects the quality of work you will put forth in the future. An employer focused resume, like a beautifully crafted advertisement, can get your reader’s attention, create desire, generate interest and position you above your competition, including those who may be more qualified than you.