“My mom has always taught me to always have something to look forward to, but it makes me sad that so many people are working for the weekend. What if you could find a little something in each day to look forward to- like smelling a great candle or being a tourist in your own town. My mom’s positive light that she shines on others really inspires me to try to do the same!”
I had the pleasure of interviewing Liz Martin, founder of the Charleston Weekender blog and co-founder of Charleston’s only balloon & gift shop (Cannonborough Collective). Liz is on a mission to make every day feel more like the weekend, and loves to share the strategies that have helped her on Instagram with other entrepreneurs through her Intro to Instagram Growth consultation & class. Liz is known for her interior & product styling & has been featured in publications such as Houzz, Style Me Pretty Living, & Glitter Guide.
Thank you so much for doing this with us! What is your “backstory”?
I left my job as a speech-language pathologist in 2016, as my interior decorating and blogging side hustles were starting to take off. In 2017 a great opportunity came about to open a brick and mortar, so I took my online shop to a cute little boutique in downtown Charleston. Cannonborough Collective is a balloon & gift shop that I opened with a great partner, The Tiny Tassel, and we have a collective of over a dozen local brands! Instagram has helped my own online businesses & our shop tremendously, so I want to share that with other creatives as much as I can!
Can you share the funniest or most interesting story that happened to you in the course of your career?
My favorite thing to share is that it never hurts to ask. I’ve had the pleasure of working with the Aqualillies, a synchronized swimming group that has been featured in shows (like Glee), music videos, and movies. I didn’t think they would really see the benefit in working together with me, but lo and behold I’ve now done 2 shoots with them! This situation led me to meet one of my favorite bloggers, Kelly Lee of Kelly Golightly, and to get to work with some great hotels and vacation rentals as well. It truly never hurts to ask- so think of all you might be missing by not asking! I’m no one special, but I am not afraid of going for opportunities I want!
How have you used your success to bring goodness to the world?
I found a great website that allows me to sell t-shirts to fundraise, so I try to create a shirt campaign a couple times a year. I have helped raise money for local dog shelters & various suicide prevention/mental health causes. I also hope that my colorful Instagram helps inspire others to make their days feel a little more like the weekend, too!
If someone would want to emulate your career, what would you suggest are the most important things to do?
I would suggest that they collaborate with others as much as possible! Don’t just take pictures of yourself for your blog- work with other creatives or bloggers in your area. That will really help you grow and also get to know your community. I would also say to wait on a brick and mortar until you have the funds to support it. I haven’t ever taken out any loans, and I’m really glad I did things that way instead of being on the hook for a big
Is there a particular person that made a profound difference in your life to whom you are grateful? Can you share a story?
My mom has always taught me to always have something to look forward to, but it makes me sad that so many people are working for the weekend. What if you could find a little something in each day to look forward to- like smelling a great candle or being a tourist in your own town. My mom’s positive light that she shines on others really inspires me to try to do the same!
So what are the most exciting projects you are working on now?
My most exciting project right now is decorating a new home. Having a project at home to work on always helps keep me creative and overall inspired. It’s one of my favorite things to share with my followers that seems to really resonate with them. I hope that one day I’ll have my own vacation rental, so I’m always sort of gathering ideas and inspiration for that/keeping my eye on the real estate market! I’m also working on a side project with an interior design magazine for the fall, so I’m really pumped for that!
What are your “Top Five Ideas About How Influencers Can Monetize Their Brand” . (Please share a story or example for each.)
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this. 🙂
It would be a dream to have a Girl Boss breakfast with Mindy Kaling, Amy Poehler, & Tina Fey. If we did a co-ed gathering I would have to bring in Steve Carell & Will Ferrell for even more laughs. I would take the opportunity to grill all of them about having kids and a career at the same time, because this is something that I’m kind of terrified of juggling!
Originally published at medium.com