The Top Ways You Can Improve Your SEO With Images
SEO remains one of the most critical elements of any business. There’s no denying that SEO offers a wide selection of benefits to any website which is trying to improve their ranking as a business.
However, what you may not have known is that images can help you improve your SEO too.
To try and help you understand how you can do this, we’re going to be taking a look at different ways you can accomplish this by optimising images and making them suitable for all platforms.
Avoid Large Amounts of Colours
You might think that colours are your friends when it comes to images, but you’d actually be wrong.
More colours equate to a larger image file size, which makes it harder to load on mobile devices and other platforms, which in turn leads to a lower SEO ranking.
If you want to avoid a lower ranking, avoid lots of colour.
Keep It Simple
One way that you can improve your SEO with optimised images is to keep things simple.
Bigger models with a lot of stuff going on in them will prove to be larger in terms of file size and thus harder to rank with.
It’s best to try and keep the contents of the image simple to make sure you rank higher in regards to SEO.
Save Images Correctly
As an SEO agency will tell you, saving your images correctly is one of the most important parts of getting your SEO higher.
This is because an image that is appropriately saved is one which can perform better, so you need to save them correctly.
Image files should be saved as JPEG, and any files which contain illustration should be saved as PNG.
You can save some files as GIF’s, but this isn’t recommended because they don’t always work in the way you want them to.
Always Support The Content
When adding optimised images into the site, you need to consider that they’re supposed to be there for a particular reason.
The whole purpose of an image is to support the content which is there and help to tell a story.
As an SEO company, we know the importance of images being complementary to a text and not in place of it.
That’s why we can wholeheartedly recommend that you make sure your images compliment your text and don’t tell the story in place of them.
All in all, these are some of the different ways that images can improve your SEO and ranking. It is important to remember that SEO can have a significant bearing on your site, so you need to think about it carefully.
Here at Vindicta Digital, we understand just how much images can contribute to a site.
That’s why we encourage you to work with images to make sure that they’re as optimised as possible to give your site the best possible chance at attracting a wealth of customers.