You’re only as good as your employees are so giving them what they need to be their best is only going to help your company in the end. Bosses that are belittling or controlling to make them selves look better only end up hurting themselves in the end.
I had the pleasure to interview Carolyn Aronson. Carolyn is the CEO and Founder of It’s a 10 Haircare.
I was adopted at the age of two and raised in the suburbs of Detroit, MI as the youngest of four with three older brothers. I began my career as a hairstylist and salon owner for over 20 years and quickly grew frustrated with brands that produced dozens of products with single benefits and hard-to-follow claims. I always envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. So I launched It’s a 10 Haircare in 2006 with one star product, my “Miracle Leave-In Product”.
I have a Yacht named She’s a 10 and I keep it in fort Lauderdale FL.
Fort Lauderdale has a Water Taxi tour that goes around the intercoastal of Fort Lauderdale and speaks about all the beautiful houses and businesses within the area. I’ve heard the tour guide that’s on microphone say as they pass my boat “that is the owner of Its A 10 hair cares boat …obviously her products are very expensive”
It’s for hairdressers by a hairdresser. I’ve been in the business 35 years. There are very few Indie owned brands owned by hairdressers especially a woman. As the founder of the company I’m very linvolved in the creation of every product as well as the day to day operations. I think this makes a big difference and is rare.
Oh Yes! A lot! We are expanding into professional grade brushes, dryers and irons as well as make up in 2019.
I’m also launching the New blonde Shampoo and Blonde Clay Mask in August. I’m always creating new hair care, I work on projects that are years ahead.
Encouragement goes a long way! Recognizing peoples hard work and dedication only makes them want to give more to you and their job.
You’re only as good as your employees are so giving them what they need to be their best is only going to help your company in the end. Bosses that are belittling or controlling to make them selves look better only end up hurting them selves in the end.
None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
I recently bought my partner out and became a self funded, sole owner of my company. This is a rarity in today’s world trends of VC funding. I’m a strong believer keeping the true creators behind a brand so I worked hard to keep it that way.
I wouldn’t of been able to do it with out the people behind me that believed in my talent and helped make it all happen. For them I am so grateful.
I’m a strong believer in business with a purpose. I actually create specific SKU’s that are committed to giving a portion of proceeds to causes such a breast cancer treatment, children’s causes , the environment, Veterans,Puerto Rico to name a few. My company is green conscience and leaping bunny certified. Every bottle someone buys not only helps them feel more beautiful but has a purpose behind it.
“Always find a way.”It is the golden rule for every Entrepreneur.
Jennifer Lopez- We are about the same age, Both have young children, are self-made and are both Puerto Rican. I admire her ability to think big and be so diversified in talent as well as business. Being a Woman serial entrepreneur is a rarity and especially as a double minority, a Latina Woman. I like her “never settle for less” attitude. I’m very similar and it’s worked out well for me.